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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com | Game Distribution Platform | Game storefront, community features, DRM |
USER NEEDS
Pain Points:
- Accidental misreading of game title as "Star's Cum" due to kerning and visual design
- Distracting color gradients on letters (especially 'C' in 'Scum')
- Dripping effect on 'U' reinforces unintended interpretation
- Background details potentially distracting from title
Problems to Solve:
- Improve readability of game title "Star Scum" to avoid unintended interpretations
- Balance visual appeal with clear communication
- Make title stand out from background
- Address kerning issues between 'S' and 'C' in "Scum"
Potential Solutions:
- Adjust kerning between 'S' and 'C' in "Scum" to connect them visually
- Remove or modify dripping effect on 'U'
- Use consistent color gradients across all letters
- Add border or outline to make text pop from background
- Consider repositioning words (e.g., same line instead of stacked)
- Embrace the humor if intentional for marketing
GROWTH FACTORS
Effective Strategies:
- Leveraging unintended interpretations for viral marketing potential
- Creating visually striking and "clickable" key art
Marketing & Acquisition:
- Using provocative/eye-catching designs to drive clicks
- Embracing humorous misinterpretations for organic social sharing
Monetization & Product:
- Balancing brand clarity with attention-grabbing design
- Iterating on visual assets based on community feedback
User Engagement:
- Encouraging community discussion around design choices
- Incorporating user feedback into design iterations
- Building anticipation through public design showcases