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i built an app that turns boring talking videos into cinematic style edits for instagram & tiktok
r/SideProject
7/10/2025
Content Summary
The author built an app called Brandthetics that transforms talking videos into cinematic edits for Instagram and TikTok. The app automatically generates captions and provides tools to add broll, music, and effects. It supports over 100 languages and is built with NextJS, Remotion, Supabase, Vercel, and Shadcn. Users can access it at brandthetics.com. Feedback includes suggestions to simplify the UI for one-click editing.
Opinion Analysis
Mainstream opinion is positive, with users congratulating the author and praising the concept. A key viewpoint is that the UI has too many options, suggesting a need for simplification (u/NeonByte47). The author acknowledges this and explains the progressive disclosure approach. There's interest in language support and tech stack details. No major conflicts exist, but the UI complexity debate highlights a common tension between customization and simplicity in SaaS tools.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Brandthetics | http://brandthetics.com | Video Editing | Automatically generates captions, adds broll, music, effects, and offers extensive customization options |
| NextJS | Web Framework | Used in tech stack | |
| Remotion | Video Creation Library | Used for programmatic video editing | |
| Supabase | Backend as a Service | Database and authentication | |
| Vercel | Deployment Platform | Hosting and deployment | |
| Shadcn | UI Component Library | UI components |
USER NEEDS
Pain Points:
- Users find video editing complex and time-consuming
- Existing tools have too many options, leading to decision fatigue
- Desire for simplicity in creating engaging content
Problems to Solve:
- Transforming boring talking videos into cinematic edits for social media
- Simplifying the video editing process
- Supporting multiple languages for broader accessibility
Potential Solutions:
- One-click solutions for quick edits
- Automated caption generation
- Streamlined UI with progressive disclosure of advanced options
- Multi-language support
GROWTH FACTORS
Effective Strategies:
- Building a tool that simplifies a complex process (video editing)
- Focusing on specific use cases (social media content creation)
Marketing & Acquisition:
- Sharing the project on Reddit for visibility and feedback
- Directly engaging with potential users in comments
- Providing a live demo link for immediate trial
Monetization & Product:
- Free tool with potential for premium features (implied by customization options)
- Targeting content creators on Instagram and TikTok
- Ensuring product-market fit by addressing specific pain points
User Engagement:
- Responding to user feedback promptly (e.g., UI improvements)
- Openly sharing tech stack to build credibility
- Offering multi-language support to expand user base