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Home/r/SaaS/2025-07-11/#saas-marketing-challenge-road-first-paying-customer
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[Day 4] Road to first paying customer: Marketing is bullsh*t.

r/SaaS
7/10/2025

Content Summary

The author, a beginner developer building Scouter (a SaaS tool with keyword generation features), shares frustration about avoiding marketing for 3 weeks. He plans a challenge: conduct 40+ outreaches via Reddit comments, X community pitches, and Apollo-powered cold emails. He also reports coding progress and advises beginners to focus on manual coding before relying on AI. Asks for feedback on marketing non-functional products.

Opinion Analysis

Mainstream Opinions:

  • Support for proactive outreach: Commenter u/Embarrassed-Bend3446 validates the outreach strategy and suggests automation tools to streamline the process.
  • Builder-focused marketing is effective: Both author and commenter agree targeting early-stage founders (ICP) is smart.

Conflicting Views:

  • Marketing approach: Author advocates manual outreach as necessary effort, while commenter implies automation could be more efficient.
  • Value of public updates: u/Longjumping-Prune762 expresses annoyance at daily updates ("36 more days of this cringe?"), suggesting not all readers appreciate the "building in public" format.

Debates:

  • Beginner priorities: Author emphasizes coding fundamentals over AI reliance, but no direct counter-opinion is given.
  • Premature marketing: Author questions if marketing non-functional products is wise, but receives no direct answers in provided comments.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Scouterhttps://usescouter.vercel.app/UnknownKeyword generation feature, advanced settings functionality
ApolloNot specifiedSales IntelligenceFinding founder emails for cold outreach

USER NEEDS

Pain Points:

  • Marketing burnout and avoidance
  • Difficulty balancing coding and marketing efforts
  • Finding high-intent prospects manually is time-consuming

Problems to Solve:

  • Getting first paying customer
  • Effective outreach to potential users
  • Balancing development with marketing activities

Potential Solutions:

  • Manual outreach on Reddit and X communities
  • Using tools like Apollo for cold emailing
  • Automated tools to identify high-intent conversations and suggest replies (as mentioned in comments)

GROWTH FACTORS

Effective Strategies:

  • Direct outreach to high-intent prospects
  • Building in public to document journey

Marketing & Acquisition:

  • Commenting on relevant Reddit posts
  • Pitching to early-stage founders in X communities
  • Cold emailing using sales intelligence tools

Monetization & Product:

  • Not specified in post

User Engagement:

  • Community engagement through relevant platforms
  • Sharing progress publicly to build audience