7
We’re booking 30+ demos per week using two completely opposite outreach strategies
r/SaaS
6/18/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Instantly | https://instantly.io/ | Email Sending | Bulk email sending, automation |
| Airscale | https://www.airscale.io/ | Data Enrichment | Scraping, contact enrichment |
| Sales Navigator | https://www.linkedin.com/sales/navigator | Lead Generation | Building targeted lists |
| Waalaxy | https://waalaxy.com/ | LinkedIn Outreach | Automated LinkedIn messaging |
| GojiberryAI | https://www.gojiberry.ai/ | Buying Signals | Detects real-time buying signals |
| Clay | https://www.clay.ai/ | Buying Signals | Detects real-time buying signals |
| Apollo | https://www.apollo.io/ | Lead Database | Contact database and insights |
USER NEEDS
Pain Points:
- Difficulty generating sales without outreach
- Struggling to find effective GTM strategies
- Challenges in scaling outreach efforts
- Difficulty in personalizing outreach at scale
Problems to Solve:
- Need to generate more demos and sales
- Need to identify effective outreach strategies
- Need to scale outreach while maintaining personalization
- Need to detect buying signals for targeted outreach
Potential Solutions:
- Implementing mass outreach with volume play
- Using buying signal detection tools
- Combining mass and targeted outreach strategies
- Building segmented lists for targeted outreach
GROWTH FACTORS
Effective Strategies:
- Combining mass outreach with targeted signal-based outreach
- Building large segmented lists by ICP
- Testing multiple angles and offers rapidly
- Using buying signal detection tools
Marketing & Acquisition:
- Mass email campaigns with 2-3K+ emails/day
- LinkedIn outreach with 30-50 messages/day
- Using sales navigator for list building
- Leveraging buying signals for targeted outreach
Monetization & Product:
- Strong offer and sharp messaging are critical for success
- Volume is necessary to learn what scales
- Personalization improves conversion rates
User Engagement:
- Building relationships through targeted outreach
- Using multiple channels for outreach
- Continuously optimizing based on reply data