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I never though cold e-mailing creators would actually get them to play my game
r/IndieDev
8/15/2025
Content Summary
An indie developer shares their surprise at receiving a response from a large creator after sending cold emails. They had sent 120 emails, with 4-5 responses from smaller creators and one from a bigger one. The developer is encouraged by the potential of outreach and believes that even small interactions can lead to broader interest.
Opinion Analysis
Mainstream opinion suggests that cold outreach to creators is underutilized by many indie developers due to fear or perceived difficulty. Some users believe that even small creators can have a meaningful impact, while others argue that large numbers don't always translate to real success. There's a debate about whether the approach is worth the effort, but most comments are positive and encouraging, emphasizing persistence and personal connection.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| (No specific SaaS tools mentioned) | N/A | N/A | N/A |
USER NEEDS
Pain Points:
- Difficulty in getting attention from larger creators
- Fear of reaching out to high-profile creators
- Uncertainty about the effectiveness of outreach efforts
Problems to Solve:
- Increasing visibility for indie games
- Building relationships with content creators
- Finding effective strategies for game promotion
Potential Solutions:
- Direct outreach to creators via email or DM
- Leveraging smaller creator engagement to build momentum
- Focusing on consistent and targeted outreach efforts
GROWTH FACTORS
Effective Strategies:
- Personalized outreach to creators
- Focused and persistent engagement with niche audiences
- Using small successes as proof of concept
Marketing & Acquisition:
- Cold emailing and direct messaging to creators
- Building a community around the game through shared experiences
Monetization & Product:
- No specific pricing models or product features discussed
- Focus on visibility and exposure rather than monetization
User Engagement:
- Encouraging creators to play and share the game
- Creating a sense of community among indie developers