Home/r/IndieDev/2025-07-09/#add-steam-link-to-profile
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PUT YOUR STEAM LINK IN THE BIO!

r/IndieDev
7/9/2025

Content Summary

The post advises indie game developers to add clickable Steam links in their Reddit profile's social links section instead of relying on plain text links in bios or comments. Multiple commenters confirm implementing this strategy, with discussions about using pinned profile posts and avoiding manual link copying. The main goal is to reduce friction for potential players to wishlist games.

Opinion Analysis

Mainstream opinion strongly supports optimizing profile links for accessibility. Key viewpoints:

  1. Profile link optimization is low-effort/high-impact (u/KaminaTheManly)
  2. Pinned posts provide persistent visibility (u/BleaklightFalls)
  3. Plain text links create unnecessary friction (u/twelfkingdoms)

Controversial aspects:

  • Some users initially confused about self-promotion etiquette
  • Debate on using personal vs dedicated accounts for promotion (u/owosam interaction)
  • A user mistakenly posted direct game link in comments, showing misunderstanding of the advice (u/PlayBurgh)

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Steamhttps://store.steampowered.com/Game DistributionPlatform for game wishlisting and distribution

USER NEEDS

Pain Points:

  • Difficulty finding clickable Steam links in dev profiles
  • Users forced to copy-paste plain text links
  • Lost wishlist opportunities due to poor accessibility

Problems to Solve:

  • Improve game discoverability and wishlist conversions
  • Reduce friction in accessing game links
  • Prevent potential customers from abandoning due to link accessibility issues

Potential Solutions:

  • Use Reddit's built-in social link feature for clickable Steam URLs
  • Create pinned profile posts with direct links
  • Avoid plain text links in bio descriptions

GROWTH FACTORS

Effective Strategies:

  • Optimizing user profiles for conversion

Marketing & Acquisition:

  • Leveraging Reddit's profile features for self-promotion
  • Using pinned posts as persistent marketing assets

Monetization & Product:

  • Importance of frictionless user experience for conversions

User Engagement:

  • Community-driven advice sharing
  • Profile optimization as low-effort/high-impact tactic