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Content Summary
The post details a 3-year development journey of the cRPG game Glasshouse, inspired by Disco Elysium and Pathologic. The team achieved 21K Steam wishlists through organic marketing strategies including regular social media posts, Steam Fest participation, Discord community building (400 members), and event appearances. Key lessons include the importance of Steam page optimization, early demo releases, and localization. The team seeks funding to transition to full-time development and will showcase their demo at Gamescom.
Opinion Analysis
The author demonstrates pride in their team's progress and cautious optimism about future prospects. They emphasize learning through experience in marketing while acknowledging resource constraints. The tone combines passion for game development with practical business considerations, showing determination to balance creative vision with strategic growth initiatives.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/app/2244700/Glasshouse/ | Game Distribution Platform | Key wishlist driver, demo hosting, localization support |
| Discord | Community Platform | Built community of ~400 members | |
| TikTok, Facebook, X, Bsky, Instagram | Social Media Marketing | Regular posts for organic reach |
USER NEEDS
Pain Points:
- Limited marketing expertise
- Difficulty gaining visibility
- Balancing development with marketing
- Funding constraints for full-time development
Problems to Solve:
- Building wishlists for game launch
- Effective organic marketing
- Localization for global reach
- Securing funding/publisher support
Potential Solutions:
- Steam Fest participation
- Early demo releases
- Multi-language Steam page localization
- Community building via Discord
- Strategic event participation
GROWTH FACTORS
Effective Strategies:
- Organic social media consistency
- Steam Fest participation
- Early demo releases
- Localization strategy
Marketing & Acquisition:
- Regular Reddit/X/Instagram posts
- Steam page optimization (GIFs/trailer)
- Media coverage through polished demos
- In-person event participation
Monetization & Product:
- Free marketing through events
- Publisher/funding pursuit
- Steam Deck compatibility planning
User Engagement:
- Discord community building
- Developer transparency in updates
- Content creator collaborations