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We just released our game and we're hoping we can find an audience. No publisher, just the usual few dudes who quit our wife's boyfriend's job and sold his house
r/IndieDev
6/18/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com | Game Distribution Platform | Early Access, Steam Play Together |
| https://www.instagram.com | Social Media Marketing | Hashtags, Daily Posting, Organic Growth |
USER NEEDS
Pain Points:
- Difficulty gaining visibility and audience without publisher
- Challenges with social media marketing and content creation
- Need for effective marketing strategies and tools
Problems to Solve:
- Building organic social media following
- Optimizing Steam page for conversions
- Implementing localization and internationalization
Potential Solutions:
- Consistent social media posting with attention-grabbing content
- Steam page optimization and localization
- Connecting with influencers and investors
- Implementing co-op features for broader appeal
GROWTH FACTORS
Effective Strategies:
- Leveraging social media platforms like Instagram for organic growth
- Implementing Steam Play Together for co-op functionality
Marketing & Acquisition:
- Consistent daily posting on social media with attention-grabbing content
- Using hashtags to reach broader audiences
- Publisher and curator outreach
Monetization & Product:
- Early Access release strategy
- Modular game design with variety of builds and upgrades
User Engagement:
- Building community through social media engagement
- Implementing co-op features to increase playability and appeal