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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Game sales, discounts, events, wishlists, front page visibility |
USER NEEDS
Pain Points:
- Getting lost in sea of games during Steam sales
- Lack of visibility for new releases during major events
- Difficulty standing out against discounted AAA titles
Problems to Solve:
- Maximizing game visibility and sales potential
- Timing release for optimal exposure
- Balancing launch timing with marketing efforts
Potential Solutions:
- Launching outside of major sales events
- Building media presence before launch
- Using Steam's 14-day new release period
- Applying strategic discounts post-launch
GROWTH FACTORS
Effective Strategies:
- Launching during high-traffic events like Steam Next Fest
- Building media presence and marketing campaigns
- Applying strategic discounts to trigger wishlist emails
Marketing & Acquisition:
- Consistent social media marketing (TikTok, YouTube)
- Leveraging Steam's new release visibility period
- Targeting niche audiences with focused marketing
Monetization & Product:
- Applying 20%+ discounts to trigger wishlist emails
- Using major updates to refresh game visibility
- Balancing launch timing with discount strategy
User Engagement:
- Building wishlist momentum pre-launch
- Creating engaging gameplay content
- Maintaining consistent marketing efforts