7
Anyone else feels like “localization” is a trap for indie apps?
r/IndieDev
5/28/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Marketing and Visibility section tracking |
USER NEEDS
Pain Points:
- Localization efforts not yielding new users
- Difficulty in attracting non-English speaking players
- Need for better localization strategy
Problems to Solve:
- Effective localization without guaranteed user acquisition
- Balancing localization efforts with marketing
- Identifying which languages to prioritize
Potential Solutions:
- Localizing store pages and monitoring wishlists
- Building established communities before localization
- Considering fan translations for certain markets
GROWTH FACTORS
Effective Strategies:
- Localizing store pages and monitoring wishlists
- Building established communities before localization
Marketing & Acquisition:
- Using organic Steam traffic and social media
- Monitoring traffic from non-English countries
Monetization & Product:
- Considering fan translations for certain markets
User Engagement:
- Building established communities in target markets