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How a solo app founder makes $20K/month all through organic marketing
r/Entrepreneur
7/14/2025
Content Summary
Alex Nguyen, founder of Notewave/Feynman AI, shares his organic growth strategy achieving $19.7K MRR through TikTok/Instagram/Threads. Key steps include: 1) Creating US-based social accounts via VPNs 2) Warming up accounts through daily engagement 3) Testing viral slideshow formats using tools like AutoSlides.pro 4) Replicating success in Spanish-speaking markets. Emphasizes value-first content over direct promotion.
Opinion Analysis
Mainstream opinion validates organic growth through strategic social media use. Some debate exists around:
- Ethics of using VPNs for geo-targeting
- Sustainability of slideshow content effectiveness
- Scalability for non-B2C products Controversial aspect: AutoModerator warning highlights community's strict anti-promotion rules vs. post's implicit tool promotion
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Notewave/Feynman AI | Not provided | Mobile/Web App | B2C app with personalized routines (e.g. skincare) |
| AutoSlides.pro | Not provided | Content Creation | Automates slideshow/photo carousel creation |
| ExpressVPN | Not provided | VPN Service | Used for creating US-based social accounts |
| NordVPN | Not provided | VPN Service | Alternative VPN for geo-targeting |
| ProtonVPN | Not provided | VPN Service | Privacy-focused VPN option |
USER NEEDS
Pain Points:
- Difficulty achieving organic growth without paid ads
- Challenges in creating engaging content formats
- Algorithm training for niche content distribution
Problems to Solve:
- How to effectively scale organic marketing
- Creating non-promotional yet conversion-focused content
- Expanding to international markets (e.g. Spanish-speaking countries)
Potential Solutions:
- Using theme pages unaffiliated with main product
- Leveraging viral content formats like slideshows
- Geo-targeting through VPNs for market expansion
GROWTH FACTORS
Effective Strategies:
- Organic social media marketing focus
- Multi-platform presence (TikTok, Instagram, Threads)
- International market replication
Marketing & Acquisition:
- Algorithm training through account warming
- Value-first content strategy
- Localized content for different regions
Monetization & Product:
- B2C app model with personalized features
- Freemium/mobile app monetization implied
- Product integration in educational content
User Engagement:
- Daily platform engagement (5-15 mins)
- Community building through niche theme pages
- Carousel content for higher engagement