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How you can make the most with Google ads as a small business
r/Entrepreneur
7/13/2025
Content Summary
The post provides fundamental Google Ads strategies for small businesses, focusing on keyword selection (prioritizing transactional terms), conversion tracking setup, responsive search ads optimization, lean campaign structures, and Quality Score improvement. Using a dental practice example, it emphasizes avoiding broad match keywords without negative lists, proper goal prioritization, and creating keyword-aligned landing pages. Comments discuss additional considerations like using broad match with AI bidding, brand campaign importance, and avoiding display/search partner networks.
Opinion Analysis
Mainstream consensus supports focusing on exact/phrase match keywords and proper conversion tracking. Controversy exists around broad match usage - u/MasterpieceCool5680 argues modern AI makes broad match viable when managed properly, contrasting with OP's cautious approach. Brand campaigns receive universal support. Conflicting views emerge on platform expansion, with u/MatchaMadeInHeaven24 seeking TikTok ads advice versus OP's Google focus. Technical aspects like Quality Score optimization and display network exclusion (per u/caffeinatedppc) show practitioner alignment.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Google Ads | https://ads.google.com | Advertising Platform | Search ads, keyword targeting, conversion tracking, responsive search ads (RSA), campaign structure management, quality score optimization |
USER NEEDS
Pain Points:
- Poor conversion tracking setup (tracking page views instead of final goals)
- Ineffective keyword selection (using broad match without proper management)
- Budget dilution from targeting too many keywords
- Lack of understanding about Quality Score components
Problems to Solve:
- Optimizing Google Ads campaigns for cost-efficiency
- Improving lead generation and conversion rates
- Managing limited advertising budgets effectively
- Preventing competitor hijacking of brand searches
Potential Solutions:
- Focus on exact/phrase match keywords with negative lists
- Implement proper conversion tracking for primary goals
- Use lean campaign structures with focused themes
- Create dedicated landing pages matching ad keywords
- Run branded campaigns to protect SERP presence
GROWTH FACTORS
Effective Strategies:
- Structured campaign setup with clear keyword themes
- Data-driven optimization through conversion tracking
Marketing & Acquisition:
- Using responsive search ads for rapid testing
- Implementing local service campaigns
- Combining broad match with smart bidding strategies
Monetization & Product:
- Budget allocation based on performance data
- Tiered goal prioritization (primary vs secondary conversions)
User Engagement:
- Educational content sharing through detailed guides
- Community Q&A interactions in comment sections