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If I build a free SaaS software, people can use without any subscription fees, how can I profit from it?

r/microsaas
8/15/2025

Content Summary

The post discusses the challenge of monetizing a free SaaS software. The author is developing a video analysis and editing tool that will be available for free, but they're unsure how to generate revenue without subscription fees. They have some unproven ideas such as affiliate marketing, promoting a YouTube channel, and collecting emails to sell paid products later. Commenters suggest alternative strategies like adding paid features, using donations, implementing a credit-based system, or adopting a 'pay what you want' model. Some also recommend exploring short-term subscriptions instead of recurring ones.

Opinion Analysis

Mainstream opinion suggests that while a free SaaS product can attract users, it's difficult to sustain without some form of monetization. Most commenters agree that introducing paid features or a 'pay what you want' model may be necessary for long-term success. Some argue that ads and affiliate marketing can work but may not be sufficient on their own. There is a debate around whether users should be allowed to use the product for free without any pressure to pay, versus the need to generate revenue. Others emphasize the importance of building a community and using email marketing to eventually convert free users into paying customers.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Not mentionedNot mentionedNot mentionedNot mentioned

USER NEEDS

Pain Points:

  • Users are concerned about how to monetize a free SaaS product
  • Users worry about the sustainability of their product if it's completely free
  • Users are looking for alternative revenue models beyond subscriptions

Problems to Solve:

  • How to generate income without charging users
  • How to maintain product quality while keeping it free
  • How to grow and sustain a user base with no direct payment model

Potential Solutions:

  • Affiliate marketing and Google AdSense ads
  • Promoting a YouTube channel
  • Collecting emails to promote paid products later
  • Adding paid features in the future
  • Offering donations or 'pay what you want' models
  • Implementing a credit-based system where users pay as they use

GROWTH FACTORS

Effective Strategies:

  • Introducing paid features in the future
  • Using email lists to market new offerings
  • Leveraging user engagement to build a community
  • Exploring non-recurring subscription models (e.g., daily or weekly payments)

Marketing & Acquisition:

  • Building a free product to attract users and create a base for future monetization
  • Using social media and content marketing (e.g., YouTube) to drive traffic

Monetization & Product:

  • Emphasizing the importance of offering premium features for revenue
  • Considering a 'pay what you want' model for initial adoption
  • Avoiding ad-heavy models that could deter users

User Engagement:

  • Encouraging user donations through a 'buy me a coffee' style model
  • Creating a sense of community around the product by allowing users to support its development