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Just launched my SaaS – need advice on how to get my first 10 paying users?

r/indiehackers
8/14/2025

Content Summary

The post is from a founder who just launched a B2B SaaS and is seeking advice on how to acquire their first 10 paying customers. They’ve shared some initial efforts like social media posts and word-of-mouth but are looking for more effective strategies. The discussion includes suggestions such as engaging in niche communities, using design partner programs, offering free trials, and running targeted ads. Many commenters emphasize the importance of building trust, understanding customer pain points, and focusing on value-driven outreach rather than broad marketing tactics.

Opinion Analysis

Mainstream opinion among the community focuses on the importance of building trust through early engagement, such as design partners or free trials, and emphasizing value-driven outreach. Many agree that understanding the emotional pain points of the target audience is crucial for conversion. There's also consensus on the need to focus on niche communities and platforms where the target users are active. However, there are some differing opinions on whether cold outreach or organic growth through communities is more effective. Some suggest a hybrid approach, combining both methods. Overall, the conversation highlights the challenges of early-stage SaaS growth and the importance of adaptability and customer-centric strategies.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
N/AN/AN/ANo specific SaaS tools mentioned in the post or comments.

USER NEEDS

Pain Points:

  • Difficulty in acquiring the first 10 paying customers
  • Lack of clear strategies for early-stage customer acquisition
  • Challenges in communicating product value to potential users
  • Uncertainty about where to target users online

Problems to Solve:

  • How to effectively reach and convert ideal customers
  • How to build trust and gather feedback from early users
  • How to identify the right platforms to advertise on
  • How to create emotional connections with potential buyers

Potential Solutions:

  • Engaging in niche communities and forums
  • Using design partner programs to get early feedback
  • Offering free trials or pilot programs in exchange for feedback
  • Focusing on targeted outreach and personal engagement
  • Running native ads on platforms where the target audience is active

GROWTH FACTORS

Effective Strategies:

  • Engaging in niche communities and forums
  • Leveraging design partner programs to build trust and gather feedback
  • Using targeted outreach and personal engagement to connect with potential customers
  • Running native ads on platforms where the target audience is active

Marketing & Acquisition:

  • Utilizing social media and personal networks
  • Posting in relevant subreddits and forums
  • Building relationships through DMs and collaboration
  • Focusing on high-value, targeted outreach over broad campaigns

Monetization & Product:

  • Emphasizing the importance of understanding and communicating the emotional pain points of the target audience
  • Highlighting the need for quick wins and value-first approaches before asking for payment
  • Recognizing that product-market fit requires iteration based on user feedback

User Engagement:

  • Engaging in communities and sharing stories to build trust
  • Encouraging early users to provide feedback and participate in product development
  • Using DMs and direct communication to foster relationships with potential users