5
My last SaaS launch got 0 users. This time I’m using a 3-step playbook to make sure history doesn’t repeat.
r/indiehackers
8/15/2025
Content Summary
The post discusses the author's experience of launching a SaaS product that failed to gain any users. To avoid repeating this mistake, the author developed a 3-step playbook: 1) Focus on teaching instead of selling, 2) Maintain content consistency through a backlog, and 3) Schedule posts during peak engagement times. The author also built a tool called Postlayer to help implement this strategy. They are seeking feedback on both the playbook and the tool. Other commenters shared similar experiences and recommended tools like Mimir Extension for content creation.
Opinion Analysis
Mainstream opinion supports the idea that building an audience before launching a product is crucial for success. Many agree that content marketing, especially focusing on teaching rather than selling, is an effective way to build trust. Some users emphasize the importance of consistency and timing in content posting. There are no major conflicts or controversial opinions, but some users suggest that even if a product isn't fully ready, having pre-made content can help build momentum. Overall, the discussion highlights the value of strategic content creation and community engagement for SaaS growth.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Postlayer | https://postlayer.co | Content Management | Helps generate post ideas, queue posts for consistent publishing, and schedule them at optimal times |
| Mimir Extension | https://mimir-extension.vercel.app | Writing & Research Tool | Recommended for generating content ideas and improving writing efficiency |
USER NEEDS
Pain Points:
- Difficulty in getting initial traction for a SaaS product
- Lack of visibility and awareness for new products
- Inconsistent content creation and posting
- Challenges in finding the right audience and timing for engagement
Problems to Solve:
- Building an audience before launching a product
- Creating valuable content that builds trust with potential users
- Maintaining consistent content output without sacrificing development time
- Optimizing post timing for maximum engagement
Potential Solutions:
- Using a content strategy focused on teaching rather than selling
- Implementing a content backlog system for consistency
- Scheduling posts during peak engagement hours
- Building tools like Postlayer to automate content planning and scheduling
GROWTH FACTORS
Effective Strategies:
- Focusing on content marketing and building trust before launch
- Creating a content backlog to maintain consistency
- Scheduling posts during platform-specific peak engagement times
Marketing & Acquisition:
- Leveraging content to attract potential users and build an audience
- Using social media strategically by posting when the audience is most active
Monetization & Product:
- Emphasizing the importance of product-market fit through early user feedback
- Focusing on niche markets (e.g., Indian GST invoicing) for targeted growth
User Engagement:
- Engaging with the community through content sharing and feedback loops
- Encouraging interaction by asking for opinions and suggestions from the audience