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From 0 to 1,700 Users in 10 Days — Building Gurwi, a Learning App for Anything

r/indiehackers
8/15/2025

Content Summary

The post discusses the rapid growth of Gurwi, a learning app that reached 1,700 users in 10 days. The author attributes this success to organic social media growth and a viral video that generated 70,000 views. The focus now is on improving the app and creating more courses before the iOS launch, with plans to run ads using an adapted version of the Android launch video. The author also mentions the need to manage user feedback and optimize the cost per install relative to subscription revenue.

Opinion Analysis

Mainstream opinion: The post highlights the effectiveness of content-driven growth and the importance of leveraging successful video content for marketing. There is a strong emphasis on organic growth and efficient resource allocation. A conflicting opinion could be the challenge of balancing content creation with app development, as noted in the comment about needing faster development. Some may debate whether focusing on app improvements before a major launch is better than continuing to invest in content marketing. Overall, the discussion reflects a focus on sustainable growth and user-centric development.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
ITSS[Not provided]MVP DevelopmentHelping build MVPs or new features quickly to focus on growth and content

USER NEEDS

Pain Points:

  • Time-consuming content creation (scripting, filming, editing, publishing)
  • Need for faster app development without spending months on development
  • Managing user feedback before a major launch

Problems to Solve:

  • How to scale user acquisition efficiently
  • How to maintain high-quality content while growing the user base
  • How to effectively use user feedback to improve the app

Potential Solutions:

  • Using ITSS for faster development of MVPs and features
  • Leveraging proven video content for ad campaigns
  • Focusing on creating more classes and improving the app before iOS launch

GROWTH FACTORS

Effective Strategies:

  • Organic growth through social media and content marketing
  • Reusing successful video content for ad campaigns across platforms
  • Focusing on app improvement and class development before major launches

Marketing & Acquisition:

  • Using high-quality video content to attract users
  • Running targeted ad campaigns in multiple languages
  • Leveraging viral video potential for user acquisition

Monetization & Product:

  • Focusing on subscription-based revenue model
  • Ensuring cost per install is lower than revenue generated from subscriptions
  • Emphasizing product-market fit by improving the app and adding more classes

User Engagement:

  • Maintaining high ratings and positive reviews as a sign of user satisfaction
  • Collecting and using early user feedback to shape future updates