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Home/r/indiehackers/2025-07-21/#product-launch-is-a-scam-unless-you-have-a-strong-personal-brand-or-invest-thousands
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Product launch is a scam, only works if you have a succesful personal brand or invest thousands of dollars. What was your experience launching?

r/indiehackers
7/21/2025

Content Summary

The author discusses the challenges of launching a SaaS product without a strong personal brand or significant ad spend, noting the difficulty in gaining initial user traction. They seek advice on effective launch strategies and user engagement methods from the community.

Opinion Analysis

The post and comments reflect a general agreement that launching a product without a large audience or budget is challenging. Most users suggest building a small, pre-warmed group of users and gathering honest feedback are crucial. There's a debate on the effectiveness of traditional launch methods versus building a community and engaging with users directly. The community supports the idea of building a personal brand and utilizing social media for marketing. Conflicting opinions arise on the necessity of a large audience or budget, with some users suggesting alternative strategies like building a personal brand and leveraging social media. The discussion also touches on the importance of real user feedback and validation.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Not specified in the post---

USER NEEDS

Pain Points:

  • Launching a product without a large audience or budget
  • Difficulty in getting initial user traction

Marketing & Acquisition:

GROWTH FACTORS

Effective Strategies:

  • Building a small, pre-warmed group of users
  • Conducting in-person demos and gathering honest feedback
  • Consistent content creation and community building

Marketing & Acquisition:

  • Building a small, pre-warmed group of users
  • Conducting in-person demos
  • Consistent content creation and community building

Monetization & Product:

  • Building a strong personal brand
  • Utilizing social media platforms for marketing

User Engagement:

  • Engaging with users through direct communication
  • Utilizing social media for marketing
  • Soft launching to a small group

Marketing & Acquisition:

  • Building a personal brand
  • Utilizing social media platforms

Monetization & Product:

  • Building a strong personal brand
  • Soft launching to a small group

User Engagement:

  • Engaging with users through direct communication
  • Building a personal brand