Home/r/indiehackers/2025-07-14/#marketplace-online-business-acquisition-platform
5

I build a Marketplace to Buy online Business

r/indiehackers
7/14/2025

Content Summary

A founder launched FundnAcquire marketplace for buying/selling online businesses 60 days ago. The platform currently has 22 listings with 3 sales completed (average $1.2k). The main challenge is attracting both buyers and sellers to achieve marketplace liquidity. Seeking growth strategies to engage both user groups effectively.

Opinion Analysis

Mainstream opinion recognizes the classic 'chicken-and-egg' problem in marketplace platforms. No direct comments present, but implied needs include:

  1. Critical need for dual-side acquisition strategies
  2. Importance of trust-building mechanisms
  3. Value of showcasing successful transactions Controversial aspects might include monetization timing - whether to focus on seller acquisition first or balance both sides simultaneously. Potential debate exists around commission structures versus subscription models for platform sustainability.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
FundnAcquirewww.fundnacquire.comMarketplacePlatform for buying/selling online businesses with 22 listings and 3 sales recorded

USER NEEDS

Pain Points:

  • Difficulty attracting both buyers and sellers to the platform
  • Low transaction volume despite existing listings

Problems to Solve:

  • Creating balanced marketplace liquidity
  • Building trust between transaction parties

Potential Solutions:

  • Implementing dual-side engagement strategies
  • Developing verification/escrow systems
  • Enhancing platform marketing efforts

GROWTH FACTORS

Effective Strategies:

  • Marketplace liquidity creation
  • Transaction facilitation mechanisms

Marketing & Acquisition:

  • Direct outreach to potential sellers/buyers
  • Performance-based success stories marketing

Monetization & Product:

  • Transaction fee-based revenue model
  • Average sale price tracking ($1.2k)

User Engagement:

  • Success case highlighting
  • Community-driven trust building
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