8
I Built Djoby for 4 Months Without Marketing. Big Mistake. Don’t Do This.
r/indiehackers
7/3/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Djoby | https://www.djoby.com | Remote Job Platform | Aggregates 300+ new full remote jobs daily, smart applicant matching |
USER NEEDS
Pain Points:
- Building products without marketing leads to zero user acquisition
- Difficulty getting initial traction for new products
- Fear of product being copied delaying marketing efforts
- Technical issues impacting conversion (e.g. login errors)
Problems to Solve:
- Acquire first 100 users for new SaaS products
- Validate product-market fit before full development
- Balance product development with marketing efforts
- Fix technical issues that hinder user onboarding
Potential Solutions:
- Start marketing from Day 1 (even with 'coming soon' pages)
- Build in public via Twitter threads and Reddit posts
- Conduct user interviews/DMs during development phase
- Create educational content to pre-build audience
- Use fake landing pages to test payment willingness
- Prioritize SEO for long-term growth
GROWTH FACTORS
Effective Strategies:
- 80/20 split between marketing and development post-launch
- Early user engagement via direct messaging
- Public beta releases to gather feedback
Marketing & Acquisition:
- Multi-channel approach (SEO, Reddit, Twitter/X)
- Cold DM outreach to potential users
- Content marketing around domain expertise (remote job hacks)
Monetization & Product:
- Focus on distribution over product perfection
- Validate market need through pre-launch signups
- Iterative development based on user feedback
User Engagement:
- Weekly user interviews/DMs to maintain feedback loop
- Community building through public development updates
- Addressing technical issues promptly to retain users