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Built an AI powered expense tracker without any coding experience, made $20k in the first month and at $2k MRR now
r/indiehackers
6/29/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Flutterflow | https://flutterflow.io | No-code development | Used to build the app without coding |
| Supabase | https://supabase.io | Backend-as-a-Service | Provides database and backend services |
USER NEEDS
Pain Points:
- Difficulty building SaaS without coding skills
- Perfectionism delaying product launch and marketing
- Struggling with social media marketing
Problems to Solve:
- Creating a functional SaaS product without programming knowledge
- Achieving initial traction and capital for further development
- Expanding into new markets (e.g., Western markets)
Potential Solutions:
- Using no-code tools like Flutterflow + Supabase
- Launching MVP early and marketing simultaneously
- Leveraging viral social media trends (e.g., TikTok UGC campaigns)
- Reinvesting earnings to enhance product features
GROWTH FACTORS
Effective Strategies:
- Moving fast as a solo founder
- Launching MVP before perfection
- Reinvesting revenue into product development
Marketing & Acquisition:
- Viral social media traction (TikTok UGC)
- Offering lifetime promotions to drive initial adoption
- Targeting specific markets (Vietnam initially)
Monetization & Product:
- Starting with core AI expense tracking feature
- Expanding features based on revenue (voice input, receipt scanning, AI insights, budgeting)
- Steady $2k MRR after viral phase
User Engagement:
- Interactive AI bot (Roll) for natural text transactions
- Community building through transparent sharing (e.g., Reddit post)
- Responding to user feedback in app stores (100k+ downloads, 1k+ comments)