848
I spent $422 on Reddit video ads for my Chrome extension- 663k impressions, almost no installs
r/SideProject
8/15/2025
Content Summary
The post discusses the author's experience running Reddit video ads for their Chrome extension, Teleprompt AI. Despite achieving 663,411 impressions and 5,799 clicks, only 28 installs were recorded. The author attributes this low conversion to a mismatch between traffic type and buying intent, as well as mobile traffic that couldn't install the extension. They plan to test Meta and YouTube ads next. Comments suggest that Reddit ads may not be effective for Chrome extensions, with many users ignoring them or finding them untrustworthy. Suggestions include using YouTube, focusing on organic marketing, improving the landing page, and targeting specific subreddits.
Opinion Analysis
Different Viewpoints and Opinions
Mainstream Opinion:
- Many users believe Reddit ads are ineffective for Chrome extensions due to low conversion rates and mobile traffic issues.
- There is a general skepticism about browser extension ads, with users often dismissing them as scams.
- Most commenters suggest alternative strategies such as YouTube, Meta, or organic marketing in AI communities.
Controversial Views:
- Some argue that the issue is not just with the platform but also with the product's value proposition and pricing model.
- A few users believe that the problem lies in the ad creative or landing page rather than the platform itself.
Debates:
- There is a debate about whether the low conversion rate is due to the ad platform or the product's positioning.
- Some suggest that the product needs better differentiation to stand out in the crowded AI tool market.
- Others emphasize the importance of user education and clear communication of the product's benefits.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Teleprompt AI | https://chromewebstore.google.com/detail/teleprompt-ai-%E2%80%93-improve-a/alfpjlcndmeoainjfgbbnphcidpnmoae | Chrome Extension | Grammarly for prompts; improves and crafts prompts for ChatGPT, Gemini, and Claude; real-time feedback; works in 100+ languages |
USER NEEDS
Pain Points:
- Low conversion from clicks to installs for Chrome extensions
- Mobile users cannot install Chrome extensions easily
- Users are skeptical of browser extension ads due to scams
- Lack of clear value proposition for the product
- Difficulty in tracking user behavior and conversions
Problems to Solve:
- Improve click-to-install conversion rate
- Target desktop users more effectively
- Address mobile traffic issues
- Clearly communicate the value of the product
- Track user behavior to improve the product
Potential Solutions:
- Use YouTube or Meta ads instead of Reddit
- Focus on organic marketing in AI-related subreddits
- Implement a 'send link to yourself' funnel for mobile users
- Add a landing page with clear value proposition
- Use email capture to retain potential users who can't install immediately
GROWTH FACTORS
Effective Strategies:
- Testing different ad platforms (e.g., Meta, YouTube)
- Focusing on specific subreddits for targeted advertising
- Using organic marketing in AI communities
- Improving landing page design and messaging
Marketing & Acquisition:
- Organic content creation (e.g., YouTube videos, blog posts)
- Influencer partnerships with tech YouTubers
- Leveraging Product Hunt for exposure
- Targeting long-tail keywords for Google Ads
Monetization & Product:
- Pricing model: $4.99/month, $12.99/3 months, $49.99/year
- Emphasizing the value of prompt engineering for AI tools
- Need for clearer communication of product benefits
- Potential for expansion to other browsers like Firefox
User Engagement:
- Building community through subreddits and content marketing
- Encouraging user feedback and reviews
- Creating engaging video content to showcase the product's value