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Launched my finance app 2 weeks ago - it's not making me rich but I learned a ton

r/SideProject
8/15/2025

Content Summary

The post discusses the launch of Walleo, a personal finance app built by u/Pale_Influence9431. The app offers most features for free, with premium features available via subscription. It has achieved ~400 downloads, a 5-star rating, and some daily paid users without any marketing budget. Key challenges included working with SwiftData and CloudKit, setting an appropriate pricing model, and supporting multiple languages. The app has seen unexpected success in Turkey and Indonesia, likely due to the need for installment payment tracking. The author plans to add receipt scanning, iOS widgets, and potentially an Android version. The post highlights the importance of privacy, user experience, and organic growth strategies.

Opinion Analysis

Mainstream opinion supports the idea of building a simple, privacy-focused finance app with a freemium model. Many commenters appreciate the emphasis on user data privacy and the lack of ads. Some users debate the choice of using SwiftUI over cross-platform frameworks like Flutter, with opinions split between native performance and cross-platform flexibility. A few suggest that adding ads could help monetize the app more effectively, while others believe that the current model is sufficient. There is also discussion about the importance of localization and targeting non-English markets. Overall, the post receives positive feedback, with many encouraging the author to continue building and improving the app.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
SwiftDatan/aData ManagementUsed for offline-first approach in the app
CloudKitn/aCloud SyncUsed for syncing data across devices
RevenueCatn/aIn-App PurchasesUsed for handling subscriptions and payments
SwiftUIn/aUI DevelopmentUsed for building the app's interface
Claude.aihttps://www.claude.aiAI TranslationUsed for translating the app into 13 languages
Xcoden/aLocalizationUsed for creating localized strings and managing translations

USER NEEDS

Pain Points:

  • High costs of finance apps with basic features
  • Difficulty in transaction entry speed
  • Concerns about data privacy and security
  • Need for multilingual support
  • Lack of seamless integration with local banking systems

Problems to Solve:

  • Provide a free, simple personal finance tracking solution
  • Offer premium features for advanced users (e.g., unlimited accounts, budgets)
  • Ensure user data is private and not stored on third-party servers
  • Support multiple languages for global accessibility
  • Enable integration with local banks for better financial tracking

Potential Solutions:

  • Use native iOS development tools like SwiftUI and CloudKit for secure, fast performance
  • Implement a privacy-first model where user data is not stored or accessed by the developer
  • Leverage AI tools like Claude.ai for efficient and natural language translations
  • Focus on App Store Optimization (ASO) and organic growth through community engagement

GROWTH FACTORS

Effective Strategies:

  • Focusing on a clear value proposition: free core features with paid premium options
  • Building a product that solves a real user pain point (personal finance management)
  • Prioritizing user privacy and security as a key differentiator
  • Leveraging Apple's ecosystem for native performance and user trust

Marketing & Acquisition:

  • Organic growth through Reddit posts and App Store search optimization
  • Utilizing word-of-mouth and community feedback for early traction
  • Targeting non-English markets by supporting multiple languages from the start

Monetization & Product:

  • Starting with a $4.99/month pricing model and adjusting it to $2.99 based on user feedback
  • Offering limited free features with optional paid upgrades
  • Avoiding ads to maintain a clean and user-friendly experience

User Engagement:

  • Engaging with the community on Reddit and responding to user questions and feedback
  • Using localization and cultural adaptation to build trust in international markets
  • Encouraging user participation by asking for feature suggestions and feedback