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In today's episode of making features no one asked for instead of marketing
r/SideProject
7/21/2025
Content Summary
The post discusses the author's experience of spending time on developing new features for an email management tool instead of focusing on marketing. The comments highlight common issues faced by developers, such as the preference for coding over marketing and the need for better marketing strategies. There's also a discussion about automating marketing tasks and the importance of a strong landing page.
Opinion Analysis
The mainstream opinion is that developers often prefer coding and feature development over marketing, leading to a lack of effective marketing strategies. There's a consensus on the need for better marketing automation and the importance of a strong landing page. Conflicting opinions include the debate on whether to focus on feature development or marketing first. Some believe in automating marketing tasks, while others suggest collaborating with other developers.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| App Launcher | https://www.applauncher.io | Productivity | Email management & automation suite |
| Kizune | http://kizune.app | AI Chatbot | Long term memory system, proactive messaging, affection system |
| Ploi | [Not specified] | Deployment Automation | Automated deployment on commit |
USER NEEDS
Pain Points:
- Difficulty in marketing SaaS products
- Spending too much time on feature development instead of marketing
Problems to Solve:
- Need for effective marketing strategies
- Balancing feature development with marketing efforts
Potential Solutions:
- Automating marketing tasks
- Creating a landing page to explain the product
GROWTH FACTORS
Effective Strategies:
- Focusing on marketing alongside feature development
- Building a strong landing page
Marketing & Acquisition:
- Collaborating with other developers for marketing
- Utilizing automated deployment tools for efficient updates
Monetization & Product:
- Developing unique features like long term memory in chatbots
- Ensuring product reliability and user experience
User Engagement:
- Creating interactive and engaging user experiences
- Building a community around the product