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Home/r/SideProject/2025-07-21/#built-a-fake-dm-creation-tool
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Built a Fake DM creation tool (went viral on X and got Featured on TechCrunch)

r/SideProject
7/21/2025

Content Summary

The author and their friend built Mockly, a web app for creating realistic DM conversations for various platforms. It went viral on X, got featured on TechCrunch, and is now gathering user feedback to improve the product. The tool offers a lifetime subscription and is considering adding features like video export and platform-specific options.

Opinion Analysis

The mainstream opinion is positive towards Mockly, praising its simplicity and potential uses. However, there are concerns about its potential misuse for misinformation and the business model. Some users suggest lifetime subscriptions or one-time fees instead of monthly subscriptions. There is a debate about the ethical implications of the tool and its potential for abuse. Most users appreciate the tool's features and suggest additional functionalities like video export and platform-specific options. There is also a discussion on the best pricing model, with some users preferring lifetime subscriptions. Conflicting opinions exist regarding the tool's ethical implications and its effectiveness in preventing misuse. The community is divided on whether people will pay for such a tool, with some believing in the value of lifetime subscriptions and others advocating for free usage with ads. The tool's viral success and feature suggestions indicate a strong community engagement.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Mocklyhttps://www.getmockly.comDM Creation ToolCreates realistic-looking DM conversations for various platforms; supports light/dark mode, watermark on export, lifetime subscription option

USER NEEDS

Pain Points:

  • Difficulty in creating realistic-looking DM conversations for various platforms
  • Concerns about misuse and misinformation

Problems to Solve:

  • Need for a simple tool to generate DM conversations
  • Addressing potential misuse and ethical concerns

Potential Solutions:

  • Implementing watermarking and other anti-misuse features
  • Offering lifetime subscriptions or one-time fees instead of monthly subscriptions

GROWTH FACTORS

Effective Strategies:

  • Listening to customer feedback and implementing new features
  • Adding a lifetime subscription option

Marketing & Acquisition:

  • Viral marketing on social media platforms
  • Getting featured on popular tech news sites like TechCrunch

Monetization & Product:

  • Considering lifetime subscriptions or one-time fees
  • Adding features like video export, platform-specific options, and watermarking

User Engagement:

  • Engaging with the community through Reddit and other platforms
  • Gathering user feedback to improve the product