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Got 100+ signups in just 7 days - building a UGC ad co-pilot for TikTok & IG.
r/SideProject
7/21/2025
Content Summary
The author has quietly built a platform to help founders and marketers create UGC ads for TikTok and Instagram more easily, quickly, and repeatably. They've gained over 100 signups pre-launch through cold DMs, founder groups, and word of mouth. The platform aims to solve issues like making ads that don't look like ads, finding effective UGC creators, and testing within budget.
Opinion Analysis
The mainstream opinion is positive, with users showing interest in the platform's ability to solve common UGC ad creation problems. There are no conflicting or controversial opinions in the comments provided. The author's approach to gaining early signups through founder groups and word of mouth is seen as effective.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Ad co-pilot for UGC ads | Not specified | Marketing Automation | Helps in creating UGC-style ads for TikTok and Instagram, making ads that don't look like ads, finding effective UGC creators, and fast testing within budget |
USER NEEDS
Pain Points:
- Making ads that don't look like ads
- Finding UGC creators who actually convert
- Testing fast without burning through budget
Problems to Solve:
- Easier, faster, and more repeatable creation of UGC ads
- Solving distribution problems for founders and marketers
Potential Solutions:
- Using an ad co-pilot tool designed for UGC-style content
GROWTH FACTORS
Effective Strategies:
- Gaining 100+ signups pre-launch through cold DMs, founder groups, and word of mouth
Marketing & Acquisition:
- Leveraging founder groups and word of mouth for early signups
Monetization & Product:
- Not specified in the post
User Engagement:
- Engaging early users through direct messages and comments for feedback and access