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I built a rejection therapy app to overcome my biggest fear. Now it has 3,800 monthly users.
r/SideProject
7/12/2025
Content Summary
A developer created Rejecto, a gamified rejection therapy app, to overcome personal fear of rejection. The app offers progressive challenges and has grown to 3,800 monthly users through TikTok/Instagram marketing by a co-founder. It uses a freemium model generating $600/month, built with FlutterFlow and Firebase. Key growth factors include viral content strategy and gamification inspired by Duolingo.
Opinion Analysis
Mainstream opinions praise the app's unique concept and gamification approach. Users appreciate the structured exposure therapy method and clean UI design. Some debate exists around:
- Marketing effectiveness: While viral videos drive views (500k/month), conversion to paying users remains challenging
- Co-founder equity split (49/51) raised questions about decision-making dynamics
- Ethical concerns about encouraging social risks through challenges
- Technical stack choice (FlutterFlow vs native development) sparked developer discussions Positive reception focuses on addressing universal social anxiety, while critics question long-term user retention.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Rejecto | https://rejecto.io/ | Mental Health / Self-Improvement | Gamified rejection therapy challenges, difficulty levels, subscription model (Rejecto Pro) |
| FlutterFlow | [Not provided] | App Development | Low-code Flutter app builder, UI framework integration |
| Firebase | [Not provided] | Backend Services | Authentication, database, backend infrastructure |
USER NEEDS
Pain Points:
- Fear of rejection limiting personal/professional growth
- Difficulty building confidence through gradual exposure
- Shyness as an additional barrier to social interactions
Problems to Solve:
- Overcoming anxiety about rejection
- Developing emotional resilience through controlled exposure
- Making self-improvement engaging through gamification
Potential Solutions:
- Structured rejection challenges with progressive difficulty
- Gamified interface inspired by successful apps like Duolingo
- Community support through social media engagement
GROWTH FACTORS
Effective Strategies:
- Partnering with marketing-focused co-founder
- Daily social media content creation (Instagram/TikTok)
- Gamification mechanics for user retention
Marketing & Acquisition:
- Viral video content focused on mindset/self-development
- Leveraging TikTok/Instagram algorithms for organic reach
- Potential influencer marketing network development
Monetization & Product:
- Freemium model with subscription upgrade (Rejecto Pro)
- No ads maintaining user experience quality
- Continuous UI/UX improvements based on feedback
User Engagement:
- Progressive challenge system for sustained motivation
- Social proof through user success stories
- Potential community features for shared experiences