26
Launched CaloTrack 12 days ago – 480 users and $238 revenue so far 🚀
r/SideProject
7/12/2025
Content Summary
User launched CaloTrack, a simplified calorie tracking app, achieving 480 users and $238 revenue in 12 days. Key features include photo-based logging, macro tracking, and a 3-day free trial. Marketing done through Product Hunt, Twitter, TikTok and Instagram. Plans include Android development and potential paid ads. Some controversy emerged regarding app originality.
Opinion Analysis
Mainstream opinions praise the launch success and marketing strategy. Key debates focus on:
- Market saturation concerns vs differentiation through UX
- Effectiveness of social media vs Reddit marketing
- Controversy regarding potential design similarities with other apps
- Discussions about free trial length and conversion strategies
- Questions about scaling from initial launch momentum
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| CaloTrack | https://apps.apple.com/gb/app/calotrack-ai-calorie-tracker/id6747898010 | Health & Fitness | Calorie/macro tracking, photo logging, 3-day free trial, simplified onboarding |
| Tydal | https://www.tydal.co | Marketing Tools | Reddit marketing assistance, 3-day free trial |
USER NEEDS
Pain Points:
- Existing calorie trackers feel bloated and annoying for daily use
- Complex onboarding processes in competitors
- Saturated market with big competitors
Problems to Solve:
- Simplify daily food tracking
- Improve user experience for consistency
- Stand out in crowded market
Potential Solutions:
- Streamlined UI with photo-based logging
- 3-day free trial before payment
- Focus on core features (macro tracking, fast logging)
GROWTH FACTORS
Effective Strategies:
- Multi-platform launch (Product Hunt, social media)
- Free trial conversion strategy
- Android version development
Marketing & Acquisition:
- Social media marketing (Twitter/X, TikTok, Instagram)
- Product Hunt launch
- Potential Reddit marketing through Tydal
Monetization & Product:
- Freemium model with trial period
- Focus on user experience differentiation
- Mobile-first approach (iOS first)
User Engagement:
- Social media community building
- Direct developer interaction in comments
- Photo-based logging for engagement