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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Microsoft Clarity | https://clarity.microsoft.com/ | Analytics | Heatmaps, session recordings, scroll depth tracking |
USER NEEDS
Pain Points:
- Difficulty getting reach on social media platforms like X (Twitter)
- Need to understand which parts of a website users engage with most
Problems to Solve:
- How to effectively market a SaaS product on social media
- How to achieve viral posts on platforms like X (Twitter)
- How to track user engagement beyond basic analytics
Potential Solutions:
- Posting in relevant communities on Reddit, X, Instagram, TikTok
- Creating viral content through targeted posting strategies
- Using advanced analytics tools like Microsoft Clarity to measure scroll depth and engagement
GROWTH FACTORS
Effective Strategies:
- Leveraging multiple social media platforms for user acquisition
Marketing & Acquisition:
- Starting with Reddit, then expanding to X (Twitter), Instagram, TikTok
- Posting in communities to increase reach
- Creating content that has potential to go viral
Monetization & Product:
- Focus on solving specific problems (e.g., porn addiction recovery)
User Engagement:
- Achieving high scroll depth (90%) indicating strong content engagement
- Building a landing page that retains user attention