5
Why Traditional Analytics Are Broken, You (And You Might Not Even Know It)
r/SideProject
6/18/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Google Analytics | https://analytics.google.com | Web Analytics | Free, easy setup, tracks website traffic and user behavior |
| Microsoft Clarity | https://clarity.microsoft.com | User Behavior Analytics | Heatmaps, session recordings, insights |
| Fathom | https://usefathom.com | Privacy-First Analytics | Cookie-free, GDPR-friendly |
| Plausible | https://plausible.io | Privacy-First Analytics | Lightweight, open-source |
| Matomo | https://matomo.org | Server-Side Analytics | Self-hosted, customizable |
| Segment | https://segment.com | Customer Data Platform | Collects and routes data across tools |
| RudderStack | https://rudderstack.com | Server-Side Analytics | Open-source, real-time data pipeline |
| OneTrust | https://www.onetrust.com | Consent Management | Handles cookie consent and privacy compliance |
| Cookiebot | https://www.cookiebot.com | Consent Management | Automates cookie consent |
| DataCops | https://trydatacops.com | Analytics & Bot Detection | First-party tracking, built-in consent manager, real bot detection |
USER NEEDS
Pain Points:
- Incomplete or skewed analytics data
- Privacy compliance challenges
- Bot traffic contaminating analytics
- VPN usage affecting data accuracy
- Font loading causing GDPR compliance issues
Problems to Solve:
- Accurately tracking website visitors while respecting privacy
- Distinguishing real users from sophisticated bots
- Handling consent management effectively
- Maintaining data accuracy with VPN usage
Potential Solutions:
- First-party analytics tracking
- Built-in consent management
- Advanced bot detection
- Privacy-compliant font loading
GROWTH FACTORS
Effective Strategies:
- Offering free plans for small teams
- Providing comprehensive analytics without feature limits
- Building privacy-first solutions
Marketing & Acquisition:
- Targeting small businesses and solo founders
- Highlighting compliance and data accuracy benefits
Monetization & Product:
- Freemium model with tiered pricing
- Bundling analytics and consent management
User Engagement:
- Creating community subreddit for support and feedback
- Providing easy setup and no-code integration