6
How do you balance building your product with promoting it through cold outreach?
r/SideProject
5/27/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Warpleads | https://warpleads.com | Lead Generation | Unlimited plan for exporting leads |
| Instantly | https://instantly.io | Email Outreach | Used for sending cold emails |
USER NEEDS
Pain Points:
- Struggling with context switching between product development and outreach
- Difficulty maintaining momentum when switching between tasks
- Challenge of balancing time between building and marketing
Problems to Solve:
- Need better time management between product development and outreach
- Require systems to maintain momentum in both areas
- Looking for ways to avoid brain overload from task switching
Potential Solutions:
- Time blocking for dedicated outreach hours
- Creating email templates to streamline follow-ups
- Using AI tools to accelerate development
GROWTH FACTORS
Effective Strategies:
- Time blocking for focused work periods
- Batch processing similar tasks to maintain momentum
- Using AI tools to accelerate development
Marketing & Acquisition:
- Cold email outreach for initial customer validation
- Offering free trials with restrictions to validate pricing
- Running challenges to generate interest and user engagement
Monetization & Product:
- Validating pricing through free trials with restrictions
- Building essential features based on user feedback
- Creating demo videos to showcase core features
User Engagement:
- Collaborating with content creators for targeted promotion
- Running challenges to build community and engagement
- Using social media to reach target audience