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Spent 15 months building (and scrapping) this minimalist launcher — finally launched the version that feels right
r/SideProject
5/20/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Yin Yang Minimalist Launcher | https://play.google.com/store/apps/details?id=com.yinyang.launcher | Android Launcher | Minimalist design, digital wellness focus, clean home screen experience |
USER NEEDS
Pain Points:
- Overwhelming screen time
- Desire for calmer, more intentional phone usage
- Need for less clutter and distraction
Problems to Solve:
- Reducing screen time
- Creating a more focused digital environment
- Achieving digital wellness
Potential Solutions:
- Minimalist launcher design
- Simplified home screen experience
- Digital wellness features
GROWTH FACTORS
Effective Strategies:
- Building a product that solves a specific user need
- Iterating based on user feedback
- Creating a focused, minimalist product experience
Marketing & Acquisition:
- Targeting users interested in minimalism and digital wellness
- Leveraging Reddit communities for product launch
Monetization & Product:
- Offering a lifetime plan for premium features
- Building a product that aligns with user values
User Engagement:
- Encouraging user feedback and iteration
- Building a community around digital wellness