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I'm Rob, failed at 5 SaaS attempts in 2 years, then built my 6th in stealth for 6 months. Added $1k MRR in 24 hours on launch day. Currently at $3.5k MRR (AMA)
r/SaaS
8/15/2025
Content Summary
In this post, Rob shares his journey of building a successful SaaS product after failing five times. He discusses his approach to building in stealth, focusing on authentic storytelling, and leveraging social media for marketing. He also highlights the importance of content creation, user engagement, and the use of specific tools like SuperX, PostHog, and Lemon Squeezy. Rob emphasizes the value of building a personal brand, maintaining consistency, and using data-driven decisions to grow his SaaS business. He also talks about the importance of collaboration, the need for a reliable tech stack, and the significance of customer feedback in product development.
Opinion Analysis
Mainstream opinion among the community is that Rob's success stems from his focus on authenticity, consistent content creation, and leveraging social media for marketing. Many users agree that building in stealth while still engaging with the community can be an effective strategy. There is also a consensus that personal branding plays a crucial role in growing a SaaS business. However, some users have expressed concerns about the sustainability of such strategies and the potential for burnout. Others believe that while building in public can be beneficial, it requires careful planning and execution. There are also debates about the effectiveness of relying heavily on a single platform like X for marketing and the need for diversification in customer acquisition strategies.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| SuperX | https://SuperX.so | Social Media Growth Tool | Helps users grow faster on X, includes AI features, content scheduling, and analytics |
| PostHog | - | Analytics | Used to track dashboard views and user behavior |
| Lemon Squeezy | - | Payment Processing | Used to track revenue and MRR |
| NextJS | - | Web Development | Used in the tech stack for building the SaaS product |
| NodeJS | - | Backend Development | Used in the tech stack for building the SaaS product |
| TailwindCSS | - | Frontend Development | Used in the tech stack for building the SaaS product |
| SQLite | - | Database | Used in the tech stack for building the SaaS product |
| Claude Code | - | AI Coding Assistant | Used for coding assistance during development |
| SuperX (own tool) | - | Content Creation | Built by Rob to solve his own problem of creating content on X |
| ScreenStudio | - | Screen Recording | Used for recording feature demos |
| DaVinci Resolve | - | Video Editing | Used for editing long-form videos |
| CapCut | - | Video Editing | Used for editing short-form videos |
| Twitter API | - | Social Media Integration | Used to interact with X platform |
USER NEEDS
Pain Points:
- Difficulty in launching a successful SaaS product after multiple failures
- Challenges in building an audience and gaining traction
- Struggles with marketing and customer acquisition
- Need for effective content creation and engagement strategies
- Concerns about competition and idea theft
- Difficulty in maintaining consistent content posting
- Challenges in managing a remote team and co-founder relationships
- Need for a reliable and scalable tech stack
- Concerns about monetization and pricing models
Problems to Solve:
- Building a product that solves real user problems
- Creating a strong personal brand to gain visibility
- Developing a strategy to grow an audience and convert leads into customers
- Finding the right tools and techniques to create engaging content
- Managing the balance between product development and marketing efforts
- Ensuring a smooth user experience and high conversion rates
- Maintaining a healthy work-life balance while running a SaaS business
- Overcoming the challenges of scaling a SaaS product
- Addressing concerns about competition and protecting intellectual property
Potential Solutions:
- Building in stealth while still engaging with the community
- Focusing on authentic storytelling and personal branding
- Leveraging social media platforms like X for marketing and engagement
- Using AI tools for content creation and coding assistance
- Implementing a consistent content posting schedule
- Engaging with potential users through private beta testing
- Utilizing analytics and data-driven decision-making
- Collaborating with co-founders and leveraging their expertise
- Adopting a scalable and efficient tech stack
- Exploring different pricing models and monetization strategies
GROWTH FACTORS
Effective Strategies:
- Building in stealth while still engaging with the community
- Focusing on authentic storytelling and personal branding
- Leveraging social media platforms like X for marketing and engagement
- Using AI tools for content creation and coding assistance
- Implementing a consistent content posting schedule
- Engaging with potential users through private beta testing
- Utilizing analytics and data-driven decision-making
- Collaborating with co-founders and leveraging their expertise
- Adopting a scalable and efficient tech stack
- Exploring different pricing models and monetization strategies
Marketing & Acquisition:
- Posting regularly on X to build an audience and generate interest
- Sharing personal stories and experiences to connect with the community
- Using content creation tools like SuperX to streamline the process
- Engaging with potential users through DMs and private beta testing
- Leveraging analytics to track performance and optimize strategies
- Using social media algorithms to maximize reach and engagement
- Focusing on organic growth rather than paid advertising
Monetization & Product:
- Offering a free trial to attract users and convert them into paying customers
- Using a monthly subscription model with plans at $29/month
- Focusing on providing value to users to encourage long-term retention
- Continuously iterating on the product based on user feedback
- Prioritizing features that align with user needs and expectations
- Balancing cost structures with revenue generation to maintain profitability
User Engagement:
- Building a strong personal brand to foster trust and loyalty
- Engaging with the community through regular posts and interactions
- Encouraging user feedback and incorporating it into product development
- Creating a sense of exclusivity through private beta testing
- Using social media to maintain a consistent presence and keep users engaged
- Leveraging user-generated content to build credibility and momentum