My SaaS made $90,000 in July 2025: here's the complete profit and loss
Content Summary
Opinion Analysis
Mainstream opinion is that transparency and data-driven decision-making are key to SaaS success. Many users appreciate the author's detailed P&L and the focus on experimentation and continuous improvement. Some debate the value of customer testimonials, with one user questioning their authenticity and effectiveness. There is also discussion around the importance of a focused GTM strategy, with some emphasizing the need for targeted approaches over broad experimentation. Another point of contention is the use of X (formerly Twitter) for community building, with some users expressing dissatisfaction with the platform. Overall, the post highlights the importance of discipline, adaptability, and long-term planning in SaaS growth.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Senja.io | http://Senja.io | Customer Testimonial Aggregation | Allows users to collect and share video, text, and social media testimonials; connects over 20 sources; offers widgets and creative content for marketing |
| Xero | https://xero.com | Accounting | Used by the author to track financials |
| Simple-Saas-Management | https://simple-saas-management.vercel.app/ | SaaS Management | A tool mentioned for tracking IT software and consumables, though some users found it unfunctional |
| ConversionFactory | http://conversionfactory.com | Landing Page Design | Used for A/B testing landing pages for the SaaS product |
USER NEEDS
Pain Points:
- Lack of transparency in SaaS profitability and owner compensation
- High hosting costs for scaling SaaS operations
- Difficulty in tracking and managing IT software and consumables
- Uncertainty about the value of customer testimonials in marketing
- Challenges in finding effective go-to-market (GTM) strategies
Problems to Solve:
- Understanding how to balance cost management with growth
- Identifying which marketing channels are most effective for a specific ICP (Ideal Customer Profile)
- Reducing bloated software and marketing stacks without sacrificing performance
- Proving the value of real-time customer testimonials in attracting new users
Potential Solutions:
- Experimenting with multiple marketing channels to find what works for the target audience
- Focusing on SEO, affiliate marketing, and partnerships after identifying successful strategies
- Optimizing software stack to reduce costs while maintaining functionality
- Using data-driven A/B testing for product improvements and user engagement
GROWTH FACTORS
Effective Strategies:
- Build in Public (BiP) strategy to build community and accountability
- Continuous experimentation across marketing channels to identify high-performing tactics
- Focused approach on SEO, affiliate marketing, and partnerships after initial experimentation
- Regular feature development and updates based on customer feedback and market needs
Marketing & Acquisition:
- Testing various marketing channels (e.g., SEO, affiliate programs, partnerships)
- Leveraging community engagement through platforms like X (formerly Twitter)
- Building trust through full financial transparency and sharing detailed P&L
Monetization & Product:
- Bootstrapping as a viable path to sustainable growth
- Maintaining low owner compensation to preserve flexibility and reinvest in growth
- Balancing revenue with cost control to maintain healthy margins
- Offering a unique value proposition through testimonial aggregation and widget creation
User Engagement:
- Engaging with the SaaS community through Reddit and X
- Encouraging user interaction through transparent reporting and open communication
- Building a loyal following through consistent updates and progress sharing