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I left my high-paying consulting job to start up…..not sure if it was a good decision

r/SaaS
8/15/2025

Content Summary

The post describes the author's decision to leave a high-paying consulting job to start a SaaS business focused on e-commerce. Despite initial struggles with sales and customer acquisition, the author has learned valuable lessons about persistence, sales techniques, and the importance of a repeatable outreach strategy. The post also highlights the emotional challenges of entrepreneurship and the realization that building a product is only part of the battle. Several commenters share similar experiences and offer insights into the difficulties of transitioning from a corporate role to starting a business, emphasizing the need for patience, resilience, and a strong sales strategy.

Opinion Analysis

Mainstream opinions in the discussion emphasize the importance of sales and marketing over product development, with many agreeing that the hardest part of a SaaS business is not building the product but selling it. There's a strong consensus that cold outreach is challenging but necessary, and that building a repeatable sales process takes time. Some commenters suggest that starting a business while keeping a day job is safer, while others believe that the emotional and financial risks are worth the long-term rewards. A few controversial viewpoints mention the difficulty of standing out in a crowded market and the potential for copycats, but most comments are supportive and encouraging, highlighting the value of learning through experience.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Dograh AIhttps://www.dograh.aiSales AutomationUses AI voice agents to simulate real customer interactions for sales script testing
Kandid-2https://www.producthunt.com/products/kandid-2E-commerce Sales ToolA tool for improving e-commerce conversion rates by analyzing customer behavior and optimizing sales outreach
Product Hunthttps://www.producthunt.comCommunity PlatformA platform where startups can showcase their products to a community of early adopters and investors

USER NEEDS

Pain Points:

  • Difficulty in acquiring customers through cold outreach
  • Lack of scalable sales strategies
  • Emotional challenges of entrepreneurship
  • Fear of failure and uncertainty in the startup journey

Problems to Solve:

  • How to build a repeatable sales process
  • How to overcome the emotional swings of running a business
  • How to effectively market a product in a competitive space like e-commerce
  • How to balance risk and reward when leaving a stable job for entrepreneurship

Potential Solutions:

  • Using AI tools like Dograh AI for sales script optimization
  • Focusing on building a repeatable sales process over time
  • Leveraging prior consulting experience to understand client needs and communicate value effectively
  • Building a community or network for support and feedback

GROWTH FACTORS

Effective Strategies:

  • Focusing on building a repeatable sales process rather than just product development
  • Leveraging existing skills from consulting to improve customer communication and problem-solving
  • Using platforms like Product Hunt to gain visibility and traction

Marketing & Acquisition:

  • Cold outreach, despite being difficult, is still a key method for acquiring early customers
  • Using AI-driven tools to test and refine sales scripts before reaching live leads
  • Building a community around a product or service to generate word-of-mouth and trust

Monetization & Product:

  • The post highlights that product development is often easier than marketing and sales
  • Pricing models were not directly discussed, but the focus was on finding a product-market fit through repeated customer outreach
  • The author mentions launching a product on Product Hunt, indicating an emphasis on visibility and early adoption

User Engagement:

  • Engaging with communities like Reddit's r/SaaS for peer support and advice
  • Sharing progress publicly (e.g., on Product Hunt) to build credibility and attract attention
  • Encouraging others to reflect on their own journeys and learn from experiences