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Home/r/SaaS/2025-07-22/#how-to-market-first-saas
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How do market my first SaaS ?

r/SaaS
7/22/2025

Content Summary

A solo developer/engineering student built a gamified personal-productivity SaaS over a weekend to solve his own procrastination problem. After validating it with roommates and dormmates, he launched a free beta but has no marketing experience and is seeking advice on how to get the first users and feedback. The community suggests sharing his personal story, posting in niche communities, listing on directories like AppSumo/G2/Capterra, and doing 1:1 outreach.

Opinion Analysis

Mainstream opinion: The best way to launch a first SaaS is to start small—tell your personal story, validate with a tiny group, and iterate based on direct feedback rather than building more features. There is consensus that overthinking a "perfect" launch is counterproductive; instead, founders should start conversations and learn on the go.

Conflicting views: Some users advocate posting links publicly for ease of access, while others warn about Reddit’s strict self-promotion rules and suggest DM-only distribution. A deleted comment was flagged as spam, illustrating the tension between helpful outreach and perceived spamming.

Diverse perspectives: Gamers are seen as a natural audience because they already understand achievement mechanics; B2B LinkedIn outreach is pitched alongside consumer Reddit/Twitter strategies; lifetime-deal sites like AppSumo are recommended alongside long-term SEO via backlinks.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
AppSumohttps://appsumo.comLifetime-deal marketplaceLaunch offers to early adopters
G2https://www.g2.comSoftware review platformListing boosts visibility
Capterrahttps://www.capterra.comSoftware comparison siteListing boosts visibility
GetApphttps://www.getapp.comSoftware discovery platformListing boosts visibility
Sprout24https://sprout24.netNiche SaaS directoryTargets SaaS buyers & early adopters
Product Hunthttps://www.producthunt.comProduct-launch communityHigh-visibility launch platform
Indie Hackershttps://www.indiehackers.comFounder communityFeedback & early users
Founder Traction Kithttps://wirehaired-protest-b61.notion.site/1e97648c55c880ddb946c598bdeda50fMarketing templatesPre-built systems for solo founders

USER NEEDS

Pain Points:

  • Struggle to meet daily goals and objectives
  • Procrastination and lack of sustained energy for tasks
  • Difficulty getting initial users and feedback for a new SaaS
  • Limited marketing budget and no team (solo founder/engineering student)
  • Uncertainty whether the product is worth pursuing further

Problems to Solve:

  • How to acquire first 5–10 beta users
  • How to validate product-market fit before building more features
  • How to market without violating self-promotion rules on Reddit
  • How to balance engineering studies with CMO/CEO/CTO/COO roles

Potential Solutions:

  • Gamified productivity app (built over a weekend)
  • Share story of personal struggle instead of direct promotion
  • 1:1 outreach via DM, LinkedIn, cold email
  • List on niche directories and lifetime-deal sites
  • Collect feedback in focused communities before big launch

GROWTH FACTORS

Effective Strategies:

  • Build for yourself first (scratch your own itch)
  • Validate with small group (roommates & dormmates) before scaling
  • Iterate based on early feedback rather than adding features blindly

Marketing & Acquisition:

  • Share personal story to create relatability
  • Post in niche communities (productivity, self-improvement, gaming) instead of broad launches
  • Use directories: Product Hunt alternatives, G2, Capterra, Sprout24
  • Offer lifetime deals on AppSumo to attract early adopters
  • Cold outreach via LinkedIn, Twitter, Indie Hackers, Reddit DMs
  • Collect backlinks from blogs and other sites to boost SEO authority

Monetization & Product:

  • Start free to gather feedback; monetize later
  • Focus on UX/UI to differentiate in crowded productivity space
  • Gamification mechanics borrowed from gaming industry

User Engagement:

  • Personal 1:1 onboarding and feedback calls
  • Founder-led community engagement (Indie Hackers, Reddit)
  • Transparent sharing of build journey to build trust