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Home/r/SaaS/2025-07-22/#building-for-100-vs-1-user
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Building for 100 Users Feels Different Than Building for 1

r/SaaS
7/22/2025

Content Summary

The author reflects on how their approach to building SaaS changed from over-engineering for thousands of hypothetical users to focusing on just one real user. Initially, they built scalable backends and perfect code before having any active users. Now they prioritize getting one person to find value and return daily, then gradually improve for 10 and 100 users. This method is faster, less stressful, and more enjoyable. Comments discuss the difference between users and paying customers, with some sharing success stories of building for scale and others emphasizing the importance of real feedback over perfect code.

Opinion Analysis

Mainstream View: Most participants agree that starting small and focusing on one real user is the smarter, less stressful path. They emphasize shipping quickly, getting real feedback, and avoiding premature optimization.

Conflicting View: A minority (u/HangJet) argues that building for scale from the start can work if paired with thorough research and staggered releases, leading to rapid feature rollout and increased adoption.

Key Debate: The tension lies between "build for one" vs "build for scale" philosophies. While the majority advocates for the lean approach to avoid over-engineering, some believe anticipating scale can pay off if done with proper research and phased releases.

Consensus: Everyone agrees that real user feedback is more valuable than perfect code, but they differ on when and how to prepare for growth.

SAAS TOOLS

SaaSURLCategoryFeatures/Notes
Stripehttps://stripe.comPayment ProcessingFlags first payment event
Mixpanelhttps://mixpanel.comProduct AnalyticsTracks free users hitting paywall
Intercomhttps://intercom.comCustomer MessagingDM users for feedback
Pulse for Reddithttps://pulse.appSocial ListeningShows pre-buy questions on Reddit

USER NEEDS

Pain Points:

  • Over-engineering for scale before having any users
  • Stress and motivation drop when having 50 users but 0 paying customers
  • Getting stuck in "Features Hell" by adding too many features too early
  • Waiting days for feedback instead of getting real-time insights

Problems to Solve:

  • How to validate product-market fit with minimal code
  • How to convert free users into paying customers
  • How to prioritize features based on actual user needs
  • How to maintain motivation during early-stage development

Potential Solutions:

  • Build for 1 real user first, then scale to 10, then 100
  • Use Stripe + Mixpanel + Intercom stack to identify and convert first payer
  • Find 1-2 dedicated early users for weekly feedback sessions
  • Ship small, messy MVPs quickly instead of perfect, future-proof systems

GROWTH FACTORS

Effective Strategies:

  • Start with one real user and iterate based on their feedback
  • Release features rapidly after thorough research to boost adoption
  • Use early adopters as co-creators through regular feedback loops

Marketing & Acquisition:

  • Leverage Reddit (via Pulse) to monitor pre-purchase questions
  • Direct outreach via Intercom to users who hit paywalls
  • Build in public and share learnings to attract like-minded users

Monetization & Product:

  • Focus on getting first payment before scaling features
  • Use analytics to identify which free actions correlate with willingness to pay
  • Release already-built features on a cadence to maintain momentum

User Engagement:

  • Weekly IRL feedback sessions with 1-2 power users
  • Build personal relationships with early adopters
  • Share progress openly to maintain community interest