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What’s one underrated growth channel that surprisingly worked for your SaaS?
r/SaaS
7/12/2025
Content Summary
The post asks SaaS founders/marketers about underrated growth channels beyond conventional methods like SEO, ads, and cold outreach. Users share experiences including leveraging ChatGPT for niche discovery, cold DMs on social media, and Reddit ads/organic posts. Key discussions revolve around SEO's time-intensive nature and alternative low-effort strategies.
Opinion Analysis
Mainstream opinion emphasizes SEO and cold outreach as effective but resource-heavy. Conflicting views exist on content frequency: u/ilovefunc advocates daily blogging for SEO, while u/Ciwan1859 finds it unsustainable for bootstrapped founders. u/SebastienKrusty presents an alternative viewpoint where ChatGPT drives growth for niche products without traditional SEO. The debate centers on balancing effort versus results in growth strategies.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| ReelsMaker.ai | Not mentioned | Video Creation | Creates reels from websites; niche-specific |
USER NEEDS
Pain Points:
- SEO takes too long to show results (months at least)
- Bootstrapped founders struggle with content frequency (daily blogging is resource-intensive)
- Difficulty standing out in crowded markets
Problems to Solve:
- Finding low-effort/unexpected growth channels beyond conventional methods (SEO, ads, cold outreach)
- Acquiring real users/paying customers efficiently
- Scaling content creation with limited resources
Potential Solutions:
- Leveraging AI platforms (like ChatGPT) for organic discovery in niche queries
- Direct outreach via social media DMs (Reddit/X)
- Focusing on precise differentiation to rank in LLM responses
GROWTH FACTORS
Effective Strategies:
- Targeting niche-specific queries through AI platforms
- High-frequency content publishing for SEO
Marketing & Acquisition:
- Organic posting and ads on Reddit
- Cold DM outreach on social media (Reddit/X)
- Leveraging ChatGPT for proactive recommendations in niche searches
Monetization & Product:
- Product differentiation crucial for AI-based discovery
- Niche specificity helps in being recommended by LLMs
User Engagement:
- Community engagement via direct outreach on platforms like Reddit