20
Content Summary
The author shares their success in acquiring 10 paying customers for their SaaS product Buildpad through LinkedIn marketing within 30 days, starting from zero followers. They highlight LinkedIn's network-based algorithm as superior to X (Twitter) for engagement and conversions. Key tactics include posting 5-6 times weekly (build-in-public content, advice, wins/fails, memes) and leaving 10 daily comments on relevant profiles. A specific hack involves engaging with big creators' audiences, connecting with commenters, and funneling them to product-related posts. The strategy generated $6k MRR, with plans to scale content output and test comment-conversion correlation.
Opinion Analysis
Mainstream Opinions:
- LinkedIn is viewed as a highly effective platform for B2B SaaS customer acquisition due to its professional user base and network-based algorithm.
- Consistent posting (3-6x/week) and genuine engagement (5-10 comments/day) are widely endorsed as key growth tactics.
- Many agree that LinkedIn Premium is unnecessary for initial growth, as organic strategies suffice.
Conflicting/Controversial Views:
- While the author advocates for personal profile posting only, some users (like u/rainbow_wonders) initially believed group posting was essential, creating debate on optimal content placement.
- The necessity of tools: u/attacomsian promotes Depost AI for automation, while the author achieves results manually, suggesting tool usage may be optional.
Different Perspectives:
- u/attacomsian emphasizes profile optimization (banner, headline) as crucial, which the original post doesn't mention.
- u/AndreiHudovich corroborates frustration with X's algorithm but mentions Threads as an alternative, while the author solely focuses on LinkedIn.
- u/Beginning-Hotel265 raises the question of company profiles vs. personal profiles, indicating varied approaches to brand representation.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Buildpad | https://buildpad.io | Unknown | SaaS mentioned as the product being marketed |
| Depost AI | https://depost.ai | Content Creation/Automation | Tool for LinkedIn content, comments, and outreach |
USER NEEDS
Pain Points:
- Difficulty gaining visibility and acquiring first customers on LinkedIn
- Underwhelming results on X (Twitter) due to algorithm prioritizing viral content
- Uncertainty about the necessity of LinkedIn Premium for reach
- Challenges in posting effectively (e.g., whether to post in groups or personal profile)
Problems to Solve:
- Finding effective marketing channels for SaaS customer acquisition
- Growing LinkedIn presence from zero followers
- Scaling content efforts to increase conversions
- Determining optimal engagement strategies (comments vs. posts)
Potential Solutions:
- Consistent posting (5-6 posts per week) and daily commenting (10 comments/day)
- Engaging with big creators in the niche to leverage their network
- Focusing on personal profile rather than groups for posting
- Creating relevant content (build in public, lessons, wins/fails, memes)
- Using tools like Depost AI to automate content and engagement
GROWTH FACTORS
Effective Strategies:
- Leveraging LinkedIn's network-based algorithm for organic reach
- Consistent content creation and engagement
- Strategic networking with big creators in the niche
Marketing & Acquisition:
- Commenting on posts of target audience to build connections
- Sending connection requests after initial engagement
- Using personal posts as a funnel to the product
- High conversion rate from LinkedIn compared to other platforms
Monetization & Product:
- Validated LinkedIn as a customer acquisition channel leading to $6k MRR
- Planning to scale content output to test scalability
- Experimenting with correlation between comments and conversions
User Engagement:
- Building followers through authentic engagement (400 new followers in a month)
- Creating a feed filled with relevant content through algorithm adaptation
- Professional crowd on LinkedIn leads to more meaningful interactions