5
Building an AI copilot to orchestrate B2B outbound[Looking for feedback]
r/SaaS
7/4/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Apollo | Lead sourcing | Lead sourcing platform | |
| Clay | Lead sourcing | Lead sourcing platform | |
| Instantly | Sequencing | Sequencing tool | |
| Smartlead | Sequencing | Sequencing tool | |
| https://linkedin.com | Messaging | Outreach channel | |
| https://whatsapp.com | Messaging | Outreach channel | |
| Bombora | Buying intent signals | Provides intent data | |
| Zapier | https://zapier.com | Automation | Integration tool |
USER NEEDS
Pain Points:
- Fragmented tools requiring manual integration via Zapier/spreadsheets
- Missed timing, personalization, and context in outreach
- Lack of orchestration between existing sales tools
Problems to Solve:
- Coordinating multi-channel outreach across email, LinkedIn, WhatsApp, SMS
- Automating personalized messaging based on intent signals
- Optimizing campaign performance through unified analytics
Potential Solutions:
- AI-powered orchestration layer integrating existing tools
- Automated decision-making for channel/message selection
- Continuous campaign optimization through machine learning
GROWTH FACTORS
Effective Strategies:
- Positioning as complementary layer rather than replacement
- Leveraging existing user tool ecosystems
- Focus on AI-driven automation
Marketing & Acquisition:
- Early access programs for target users (B2B sales/growth professionals)
- Community engagement through Reddit feedback collection
- Highlighting integration capabilities with popular tools
Monetization & Product:
- Value proposition around time savings and deal closing
- Potential freemium model with paid optimization features
- Product-market fit through direct user feedback collection
User Engagement:
- Offering early access to engaged community members
- Demonstrating LinkedIn campaign success stories
- Building trust through transparent non-sales approach