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Cloudflare CEO just said ChatGPT, Perplexity, Claude, etc. are sending way fewer people to websites than Google. Does writing content really make sense anymore for the ROI it gives?
r/SaaS
6/30/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Cloudflare | https://www.cloudflare.com/ | CDN/Security | Mentioned in CEO's statement |
| ChatGPT | https://chat.openai.com/ | AI Chatbot | Generative AI tool reducing website traffic |
| Perplexity | https://www.perplexity.ai/ | AI Search Engine | Uses blog content to generate answers |
| Claude | https://claude.ai/ | AI Assistant | Generative AI tool reducing website traffic |
| https://www.google.com/ | Search Engine | Primary source of organic traffic | |
| Google Ads | https://ads.google.com/ | Advertising | Main source of paid traffic |
| AICarma | https://aicarma.com/ | AI Analytics | Tracks brand's AI visibility |
| AppearOnAI | https://appearonai.com/ | SEO/AI Optimization | Optimizes site for AI recommendations |
USER NEEDS
Pain Points:
- Declining website traffic from AI tools like ChatGPT
- Uncertainty about ROI of content creation
- Shift in traffic sources affecting inbound marketing
- Organic traffic potentially being bot traffic
Problems to Solve:
- How to maintain visibility as AI tools reduce click-throughs
- Adapting content strategy for changing search landscape
- Measuring true ROI of content marketing
- Ensuring brand appears in AI-generated answers
Potential Solutions:
- Shift focus to Twitter-based branding
- Optimize content for AI snippets rather than just SEO
- Track AI visibility with tools like AICarma
- Optimize site for AI recommendations using AppearOnAI
- Create content designed for AI training data
- Explore ad-supported GPTs
GROWTH FACTORS
Effective Strategies:
- Diversifying traffic sources beyond organic search
- Adapting to AI-driven search changes
- Focusing on brand visibility in AI outputs
Marketing & Acquisition:
- Google organic search remains primary traffic source (70%+)
- Google Ads as main paid traffic source
- Twitter-based branding suggested as alternative
- Optimizing for AI snippet visibility
Monetization & Product:
- Potential for ad-supported GPT models
- Creating content specifically for AI training
- Product features that enhance AI recommendation likelihood
User Engagement:
- Tracking AI visibility metrics
- Community discussions on adapting to search changes
- Sharing analytics data to inform strategy