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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Canva | Not specified | Design | Clients wanted editable templates |
| Adobe | Not specified | Design | Original design tool used by author |
| Nuxt | https://nuxt.com/ | Frontend Framework | Used for building the website |
| FastAPI | https://fastapi.tiangolo.com/ | Backend Framework | Used for API development |
| Supabase | https://supabase.io/ | Database/Backend | Used for MVP development |
| Fly.io | https://fly.io/ | Hosting | Used for deployment |
| Zapier | Not specified | Automation | Suggested for email reminders |
| Baremetrics | Not specified | Analytics | Suggested for tracking churn |
| Buffer | Not specified | Social Media Management | Mentioned as tried tool |
| Pulse for Reddit | Not specified | Feedback Management | Suggested for gathering user feedback |
USER NEEDS
Pain Points:
- Clients wanted editable templates but author used Adobe while clients preferred Canva
- Rebuilding years of work in Canva was undesirable
- Clients unwilling to pay for exclusivity and personalization
- Weak economy discourages annual subscriptions
- Need to constantly renew audience with ads
Problems to Solve:
- Selling standardized Instagram posts to multiple clients
- Providing editable content without rebuilding existing assets
- Balancing affordability for clients with profitability
- Reducing churn and improving retention
Potential Solutions:
- Creating a SaaS platform for selecting and customizing posts
- Using existing design assets with automated branding
- Offering monthly subscriptions instead of annual contracts
- Implementing onboarding tutorials and content organization
- Using automation for reminders and analytics
GROWTH FACTORS
Effective Strategies:
- Targeting a specific niche (health professionals)
- Leveraging existing contact base and referrals
- Offering a free product (Canva art pack) to build email list
- Starting with a simple MVP and iterating
Marketing & Acquisition:
- Spending on Facebook ads for initial customer acquisition
- Using email marketing from free lead magnet
- Referral system
Monetization & Product:
- Monthly subscription model ($30/month)
- High gross profit margin (70%)
- Avoiding annual contracts due to market conditions
- Reinvesting profits into content creation (photo shoots, AI graphics)
User Engagement:
- Organizing content by topic and date for easy access
- Building in-app tutorials for quick onboarding
- Sending automated reminders for content scheduling
- Gathering user feedback for new features