5
How I scaled my business by “wasting” money on ads (until I wasn’t)
r/SaaS
6/27/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| [No specific SaaS tools mentioned in the post] | N/A | N/A | N/A |
USER NEEDS
Pain Points:
- Uncertainty about paid ads effectiveness
- Difficulty in determining when to stop or continue underperforming ads
- Leads not converting despite ad clicks
- Wasting money on ineffective ads
Problems to Solve:
- How to effectively use paid ads for business growth
- How to determine optimal ad spend and duration
- How to improve conversion rates from leads to customers
- How to identify winning ad creatives
Potential Solutions:
- Treating ads as experiments to gather data on what works
- Setting clear budget thresholds for ad performance evaluation (e.g., 2x customer first-month revenue)
- Focusing on improving offer and follow-up processes rather than just ad creatives
- Repurposing organic content that already performs well into paid ads
GROWTH FACTORS
Effective Strategies:
- Iterative testing of ads with controlled budget allocation
- Data-driven decision making for scaling successful ads
- Cutting underperforming ads quickly to minimize losses
Marketing & Acquisition:
- Using paid ads as a customer acquisition channel
- Scaling up budget for high-performing ads
- Repurposing organic content (e.g., popular posts) into paid ads
Monetization & Product:
- Focusing on offer optimization to improve conversion rates
- Aligning ad spend thresholds with customer lifetime value (first-month revenue as benchmark)
User Engagement:
- Not explicitly mentioned in the post