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Steam wishlist data is updated (at least partially - for me it's up to 29th of June). Finally cracked 100 wishlists and I'm setting my next humble goal:
r/IndieDev
7/12/2025
Content Summary
A game developer celebrates reaching 100 Steam wishlists after partial data updates (up to June 29th) and sets a new goal. Comments reveal widespread issues with Steam's wishlist tracking during summer sales, including delayed updates, inconsistent data visibility, and difficulties in monitoring additions/deletions. Multiple developers report frustrations with the '0 wishlists' display bug during sales events.
Opinion Analysis
Mainstream Opinion: Developers express frustration with Steam's unreliable wishlist tracking during sales events, seeing it as a critical flaw for launch planning. Most agree data delays hurt decision-making.
Conflicting Views: Some report partial updates (like OP's June 29 data) while others see zero updates. Debate exists on whether new pages vs. existing pages are affected differently.
Notable Perspectives:
- u/RockyMullet suggests pages launched DURING sales may suffer more (no historical data)
- u/destinedd highlights 'negative wishlists' from deletions without visibility into adds
- General consensus: Steam needs to fix this for developer success
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Wishlist tracking, sales analytics |
USER NEEDS
Pain Points:
- Delayed or incomplete wishlist data updates
- Inability to track wishlist changes during sales events
- Lack of visibility into wishlist additions/deletions
Problems to Solve:
- Tracking wishlist metrics accurately during Steam sales
- Understanding wishlist fluctuations (adds/deletes)
- Gaining reliable analytics for game launch planning
Potential Solutions:
- Steam improving data update frequency/reliability
- Third-party analytics tools for real-time tracking
- Manual tracking during sales blackout periods
GROWTH FACTORS
Effective Strategies:
- Setting incremental milestones (e.g., 100 wishlists)
Marketing & Acquisition:
- Steam page optimization for wishlist conversions
Monetization & Product:
- Leveraging wishlist data for launch forecasting
User Engagement:
- Community discussions about platform limitations