10
We did overhaul our main menu to become more adherent to the in-game art. But does it look better?
r/IndieDev
7/7/2025
Content Summary
The developer redesigned their game's main menu to better align with in-game art style after receiving feedback about inconsistency between their Steam Capsule key art and actual game visuals. The post seeks community feedback comparing the original professional-looking design with the new style-consistent version. Commenters discuss audience targeting, platform-specific design considerations, and suggest hybrid solutions to balance branding consistency with visual coherence.
Opinion Analysis
Mainstream opinions suggest the redesign better serves mid-core audiences through visual consistency, while the original version maintains branding value. Key debates center on:
- Casual vs mid-core audience targeting through UI design
- Professional appearance vs narrative alignment tradeoffs
- Platform-specific design requirements (PC vs mobile)
Conflicting views exist on whether to prioritize Steam branding consistency (original design) versus in-game immersion (redesign). Some suggest hybrid solutions combining both approaches.
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/app/3720900 | Game Distribution | Steam Capsule used as title menu |
USER NEEDS
Pain Points:
- Visual inconsistency between key art and in-game style
- Balancing professional appearance with narrative alignment
- Platform-specific design expectations (PC vs mobile)
Problems to Solve:
- Create cohesive visual identity across marketing and game UI
- Target audience alignment (casual vs mid-core players)
- Maintaining branding consistency while adapting to different platforms
Potential Solutions:
- Hybrid design combining professional and in-game elements
- Platform-specific UI adaptations
- Separate branding assets from in-game UI elements
GROWTH FACTORS
Effective Strategies:
- Leveraging community feedback for UI/UX improvements
- Maintaining visual consistency across marketing materials
Marketing & Acquisition:
- Using Steam Capsule art for branding consistency
- Targeting specific audience segments (casual vs mid-core)
Monetization & Product:
- Balancing professional presentation with narrative alignment
- Platform-specific design considerations
User Engagement:
- Soliciting user feedback through Reddit posts
- Engaging directly with commenters for detailed feedback