18
Genuine question from a dev who is publishing a game for the first time.
r/IndieDev
7/3/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Main release platform with wishlist tracking |
| itch.io | https://itch.io/ | Game Distribution/Prototyping | Early access/demo hosting for iteration |
| SteamDB | https://steamdb.info/ | Analytics Tool | Tracks Steam game performance and wishlist thresholds |
| HowToMarketAGame | https://howtomarketagame.com/ | Marketing Resource | Provides benchmarks and marketing strategies |
| Impress Games Calculator | https://impress.games/steam-wishlists-sales-calculator | Analytics Tool | Estimates sales conversion from wishlists |
USER NEEDS
Pain Points:
- Lack of marketing expertise for indie game launches
- Uncertainty about wishlist conversion rates and success metrics
- Difficulty reaching Steam's visibility thresholds (e.g. Popular Upcoming widget)
- Limited resources for pre-launch marketing campaigns
Problems to Solve:
- Determining adequate wishlist numbers for commercial success
- Gaining visibility on Steam's promotional widgets
- Converting wishlists to actual sales
- Building pre-launch momentum through effective marketing
Potential Solutions:
- Participate in Steam Next Fest for visibility boost
- Create playable demos for early feedback and traction
- Collaborate with streamers and gaming festivals
- Use analytics tools (SteamDB, HowToMarketAGame) for benchmarking
- Delay launch to build more wishlists through marketing campaigns
GROWTH FACTORS
Effective Strategies:
- Early iteration through prototyping platforms like itch.io
- Data-driven decision making using Steam analytics
- Strategic launch timing aligned with Steam's promotional cycles
Marketing & Acquisition:
- Influencer marketing through streamer collaborations
- Participation in Steam Next Fest for exposure
- Free demo distribution to build community interest
- Leveraging SteamDB analytics for visibility tracking
Monetization & Product:
- Focus on reaching 5,000-7,000 wishlists for Steam algorithm benefits
- Implementing wishlist-to-sales conversion tracking
- Balancing commercial goals with realistic first-release expectations
User Engagement:
- Building wishlist momentum through regular updates
- Engaging community through playable demos
- Using Steam forums and social media for pre-launch hype
- Leveraging Steam's visibility widgets as engagement milestones