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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com | Game Distribution | Platform for publishing and selling games |
| itch.io | https://itch.io | Game Distribution | Platform for indie game publishing and hosting demos |
| Google Play Store | https://play.google.com/store/apps | Mobile App Distribution | Android app marketplace |
| Apple App Store | https://apps.apple.com | Mobile App Distribution | iOS app marketplace |
| https://www.instagram.com | Social Media | Used for game promotion and community building |
USER NEEDS
Pain Points:
- Difficulty in effectively communicating game concepts quickly
- Need for visibility and discovery in crowded game market
- Lack of store pages for some developers
Problems to Solve:
- How to concisely pitch game concepts
- How to drive traffic to game pages/demos
- How to build anticipation for unreleased games
Potential Solutions:
- Using emojis as visual shorthand for game themes
- Sharing Steam/itch.io store links for direct access
- Encouraging wishlisting to gauge interest
GROWTH FACTORS
Effective Strategies:
- Leveraging Reddit communities for organic promotion
- Encouraging user-generated content (emoji descriptions)
Marketing & Acquisition:
- Sharing demo links to drive trial
- Cross-promotion through community engagement (e.g., commenting on others' games)
- Utilizing Steam wishlists as a pre-launch metric
Monetization & Product:
- Free demos to lower barrier to entry
- Steam platform for monetization via paid games
User Engagement:
- Creating interactive community challenges (emoji game)
- Developers supporting each other through positive feedback
- Direct replies to build relationships with potential players