5
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://store.steampowered.com/ | Game Distribution Platform | Mentioned as a platform where users search for games |
USER NEEDS
Pain Points:
- Logo readability issues causing game name misspelling
- Users misreading 'Dusk Punk' as 'Dustpunk' or 'Dusk Dunk'
- Decorative elements blending with text (cog near 'k')
- Font choice (gothic) causing confusion for non-Latin readers
Problems to Solve:
- Improve logo legibility to prevent misspelling
- Ensure users can correctly identify game name for search/discovery
- Differentiate text from decorative elements
- Optimize logo for small sizes (e.g., Steam thumbnails)
Potential Solutions:
- Modify font (extend bottom of 'P', adjust 'k' design)
- Add black outline/shadow to text for contrast
- Separate text from decorative elements (e.g., cog)
- Use darker background behind text
- Standardize 'k' characters in both words
- Adjust bowl size of 'P' for clarity
GROWTH FACTORS
Effective Strategies:
- Soliciting user feedback for product improvement (logo design)
- Iterative design based on community input
Marketing & Acquisition:
- Ensuring discoverability through correct spelling (SEO for game stores)
- Leveraging community platforms (Reddit) for feedback and visibility
Monetization & Product:
- Prioritizing user experience in branding to reduce friction
- Aligning visual design with genre expectations (steampunk/dieselpunk)
User Engagement:
- Actively responding to feedback in community discussions
- Transparently explaining design changes based on user input
- Building rapport by crediting team contributions (artists)