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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| YouTube | https://www.youtube.com | Video Sharing | Used for game promotion |
| TikTok | https://www.tiktok.com | Social Media | Used for game promotion |
| https://www.reddit.com | Social Media | Posted in game dev and genre-related subreddits |
USER NEEDS
Pain Points:
- Difficulty in marketing and promotion
- Low player acquisition and wishlists
- Uncertainty about game quality vs. marketing effectiveness
- Ineffective promotional efforts despite multiple attempts
- Lack of negative feedback to identify issues
Problems to Solve:
- How to effectively promote a game to reach desired player numbers
- How to determine if a game is good enough to market
- How to find relevant YouTubers/streamers for promotion
- How to improve store page conversion after art updates
Potential Solutions:
- Reaching out to YouTubers and streamers
- Creating a game demo to gather feedback
- Building a community around the game
- Engaging with press, creators, and players
- Refining game based on player feedback
- Focusing marketing on fun aspects of the game
GROWTH FACTORS
Effective Strategies:
- Consistent posting across multiple platforms
- Analyzing marketing results and iterating
- Building community and trust
- Engaging audience through meaningful content
- Refining game based on player feedback
Marketing & Acquisition:
- Using social media platforms (YouTube, TikTok, Reddit)
- Participating in events like Next Fest
- Hiring professional artists for store assets
- Reaching out to YouTubers and streamers
- Paid advertising (though effectiveness questioned)
Monetization & Product:
- Importance of creating a good, shareable game
- Need to identify fun aspects vs. pain points in gameplay
- Understanding sales funnel dynamics
- Genre-specific audience targeting
User Engagement:
- Engaging audience through interactive posts
- Building credibility and trust with players
- Unlocking comments on ads for interaction
- Developer interaction in comment sections