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SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Adobe Illustrator | https://www.adobe.com/products/illustrator.html | Vector Graphics Editor | Used for creating game capsule art; allows easy adaptation for different sizes |
USER NEEDS
Pain Points:
- Difficulty creating professional game capsule art
- Need to adapt artwork for various platform requirements (e.g., Steam sizes)
- Lack of artistic skills to represent 3D games in 2D format
Problems to Solve:
- Creating eye-catching game capsule art for marketing
- Representing 3D game characters/assets in 2D promotional material
- Finding affordable artists with quick turnaround
Potential Solutions:
- Hiring freelance artists specializing in capsule art
- Using vector graphics tools (like Adobe Illustrator) for easy scaling and adaptation
- Providing clear game descriptions to artists for accurate representation
GROWTH FACTORS
Effective Strategies:
- Showcasing portfolio on multiple platforms (ArtStation, DeviantArt)
- Encouraging client testimonials and recommendations
Marketing & Acquisition:
- Active self-promotion on relevant subreddits (r/IndieDev)
- Directing traffic to portfolio sites and contact channels
Monetization & Product:
- Flexible pricing based on project complexity
- Offering services beyond capsules (e.g., character portraits upon request)
User Engagement:
- Quick response to comments and inquiries
- Using humor and GIFs to build rapport
- Highlighting client satisfaction through testimonials