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We're planning to run this short teaser as a Reddit ad before our full release trailer drops. Do you think it works?
r/IndieDev
6/19/2025
SAAS TOOLS
| SaaS | URL | Category | Features/Notes |
|---|---|---|---|
| Steam | https://partner.steamgames.com/doc/marketing/utm_analytics | Marketing Analytics | Steam UTM link tracking for ad performance analysis |
USER NEEDS
Pain Points:
- Difficulty in determining which trailer format will perform best
- Need for better understanding of gameplay from short trailers
- Desire for more engaging video content
Problems to Solve:
- Balancing video length with engagement metrics
- Communicating gameplay effectively in short formats
- Optimizing trailer content for maximum impact
Potential Solutions:
- Testing multiple trailer formats
- Using analytics to measure performance
- Adjusting pacing and scene length
- Providing clearer gameplay context
GROWTH FACTORS
Effective Strategies:
- A/B testing different content formats
- Using analytics to measure performance
- Iterating based on user feedback
Marketing & Acquisition:
- Using Reddit ads for pre-release promotion
- Leveraging Steam's UTM tracking for campaign analysis
Monetization & Product:
- Balancing cinematic elements with gameplay clarity
- Optimizing video pacing for engagement
User Engagement:
- Encouraging community feedback through Reddit posts
- Iterating on content based on user input